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Example research essay topic: Product Design And Packaging - 1,154 words

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Product Design and Packaging It is known that for successful promotion of a product or a service it is necessary to follow a strict marketing strategy. There are a lot of ways to gain the goal. Design and packaging play an important part in the process. They help to advertise a product and attract more customers.

Nowadays, with the development of new technologies, types of package and the design of products vary greatly. In general meaning, packaging can be defined as the enclosing of a physical object, typically a product that requires protection from tampering. But the development of information technologies led to appearance of quietly new types of design and packaging. The meaning of the words extended. Packaging design for computers and cell phones includes packaging part of the product itself. As usual, product or service styling is of more importance for many customers.

Packaging for mobile phones includes series of operations or services that make better communication. Nowadays, different firms propose a great number of services that can be introduced with a mobile phone. One of them is 3 G system. In November 4 7, in 2002, there was a conference, devoted to 3 G Readiness. All the leaders of the mobile communication market gathered there.

From that time the 3 G system became of great interest among the people of the 21 st generation. 3 G (The third generation Mobile Telephony) is an innovation in mobile phone system. It takes over the current GSM (Global System Mobile). The goal of the new system (3 G) is to launch multimedia services to the user in the mobile sphere. The system provides users with high quality services and its connection is quicker.

But for a long time a lot of people used the current 2 G system (GSM and PCS). They thought it was more beneficial. They were not in a hurry to change their current phones and felt themselves quite happy with them. The problem was that for many people mobile connection was necessary only for calling and receiving voice call and using text messaging. Like any innovation 3 G system had to wait till people felt necessity in it. Until that time the customer waited and did not pay great attention to the services that were proposed by 3 G system.

As it was pointed the main disadvantage, that scared away the customers, was the high cost of the services. The price, they would have to pay monthly as subscribers, were higher in compare with the current ones. There are several advantages and disadvantages in the system to the current GSM system. Live video calling, pinpoint mapping and video messaging were created and increased the capabilities of the modern mobile service. But there are some disadvantages, and the main two are the expensiveness of the system and its limited possibilities: for some services there is limited coverage; at present, not every country has 3 G system; and the most important problem for users is the life expectancy of battery. The most useful advantage that the system can provide is its access to the Internet.

Most services provided by 3 G operators are based on it. It goes without saying, that the Internet is a great source of huge business incomes as well as widely used for sending data and information. With the growth of new technologies in the mobile world there is a thread that can be caused by various viruses as well as computer data hazards. For safety communication antivirus software was invented and applied to satisfy mobile environment requirements. The creation of IP-based 3 G networks became a real challenge to former end-to-end encrypted multimedia approach. The design of visual displays of data is called information design.

It is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness (Jacobson, 2000). In computer science and information technology, information design is sometimes a rough synonym for information architecture, the design of information systems, databases, or data structures. This sense includes even data modeling and process analysis. The handsets, nowadays available in the market, have different features and are also multi network. If there is on connection with 3 G network they can connect with normal GSM network. As to the design the current 3 G handsets are bigger and thicker than normal GSM ones.

They seem to run all the services that the customers expect to get. By the way, the current 3 G handsets are supplied with, built-in up to two cameras, a bigger screen and can send video calls and record video messages 3 G new security features include several key features. First of all the user got the opportunity to identify the network. The process was called Network Authentication and is of great importance while receiving data. The notion like integrity algorithms came into existence with the purpose to assure explicitly of data integrity. 3 G security system is more flexible.

If new threats and services appear security features can be quickly improved enhanced. But in spite of great amount of innovations there are some problems which should be solved as quickly as it is possible. First of all there is no protection for the transmission of International Mobile Equipment Identity (IMEI). The next one is that clear text is used for subscriber identity (IMSI International Mobile Subscriber Identity) while sending data to safety testing machines, or using software or hardware. Test measurement System (TMSI) is specialized on such machines and software etc. to the user.

A user can make a false connection. Because of it he or she can be out of reach of the paging signals. All the services which 3 G system includes attract the customer and cause the rise and the development of new technologies. For the last decades the 3 G service has been claiming as number one among 60 percents of the population; as well as almost 90 percents of the population have been covered with its voice capability. The figures are impressive, taking into account the fact that the provider is a newly born one. Having examining all pros and cons of the system, it goes without saying that the discovery of 3 G system was a revolution of mobile connection.

With the help of 3 G service it became possible to put various aspects of multimedia into a small device. The latest researches show that our business and leisure can be changed and provided with several significant advantages. At present we have instant access to information, services and entertainment in any place and at any time. Bibliography: R, Jacobson. Information Design: The Emergence of a New Profession, Information Design.

MIT Press, pg. 15, 2000. 3 G Mobile Telecommunications: What is 3 G? Politics Unspun, Dec. , 2005. web 3 G Cell Phones: Still To Come. Technology Report, Feb. , 2002.

web Packaging. Wikipedia: the free encyclopedia. web


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