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... Armed with big ideas and little cash, a man named Henry Ford set out in 1903 to make the automobile accessible to every American. Ford Motor started a manufacturing revolution with its mass production assembly lines in the early 1900 s. Almost a hundred years later, his company is one of the largest companies in the world and is the second largest automotive company when ranked by annual sales (Ford Today and Tomorrow). Not only do I consider Ford one of the most innovative companies due to its legendary past, but also because what Ive learned from their current mission, goals and objectives. Ford understands that today, at the opening of a new century, remaining the status-quo will not ensure future success.
At Ford Motor Company, we have a passion for Better Ideas ideas that exist in the minds of our employees, customers, and business partners. We believe there is always a better idea, a better way, an undiscovered solution. One that will help to improve our world and improve our products. We believe Better Ideas come from dreaming, from seeing a need, from talking to people, and considering how things might be better. We continually challenge ourselves to move people more responsibly, safely, comfortably, efficiently, and enjoyably. (Our Company) In contrast, they are looking for ways to pursue sustainable development. One way the company seeks to accomplish that is by forming partnerships with other leading companies, governmental agencies, and universities, such as BP Amoco, Shell, Nike, McDonough Braungart Design Chemistry, Business for Social Responsibility and Sustainability (web) to find sources about the opportunities and challenges of becoming a more sustainable company.
According to Ford, Moving towards sustainability can create new business opportunities (Sustainability Overview). Further to starting dialogues with other companies, Ford interacts with the public. The company understands that its activities have a significant impact on the global economy, communities and the environment. Furthermore, it understands that the public expect contributions to the society besides making profits. The company has created a Connecting with Society plan that considers research and development-technical approaches to a variety of environmental, safety, and performance challenges. Performance goals include environmental and safety standards for all of its products that meet - and often exceed - regulatory mandates.
Ford scientists have conducted industry-leading research in areas such as safety and emission control, often working in partnership with university and government scientists. (Todays Choices for Tomorrow) Besides its philanthropic efforts and ethical role model behavior, everybody at Ford seems to understand that the customer is their employer. Through extensive market and consumer research and the implementation of new ways to better understand their mobility needs, the company gains essential knowledge. Ford equipped every employee with a computer to build electronic bridges to consumers and suppliers and thus enables leaders at all levels of the company to interact personally and directly with consumers to get a better, more visceral, appreciation of their needs and expectations. Market research helps Ford understand what consumers want in a vehicle, their attitudes toward the buying experience, how they perceive value and what brand attributes are important - now and in the future. Dozens of categories of consumers are defined based on clusters of responses. The Companys primary brands are analyzed for their fit with these customer categories to determine what specific product will satisfy that target segment. (Todays Choices for Tomorrow) Beyond Fords interaction with its external environment, it challenges every one of its employees to come up with ideas to enhance production processes and workflow, strengthen the quality system and customer service, and improve the understanding of the customers needs and wants.
Asking new questions that break through existing boundaries offers many intriguing possibilities for new products and services and new points of engagement with consumers and other stakeholders (Sustainability Overview). Ford also looks beyond boarders, into emerging economies. A consumer-driven company cannot afford to overlook the wants and needs of billions of potential customers, but serving these customers will require vastly different approaches, new business models for delivering products and services and considerable cultural sensitivity (Sustainability Overview). Further to the development of new markets, Ford is looking to expand their current offerings to customers.
They look at every opportunity to expand its engagement with consumers from financing to insuring, servicing, repairing and recycling. Ford is also excited to use new technological advances such as E-commerce which will revolutionize ordering, sourcing and manufacturing processes. In early 2000, Ford announced a partnership with General Motors and DaimlerChrysler that will create a single electronic marketplace for the three companies - a business-to-business integrated supplier exchange through a single global portal. This venture will create the worlds largest virtual marketplace. Once the system is fully operational, it will help to enable a range of innovations that can cut waste throughout the product development and manufacturing process. (Todays Choices For Tomorrow) As Ford further engages its employees, consumers and other stakeholders in its business processes, it will be able to continuously re-invent itself and match its products and services to the needs of society as well as of customers. Consequently we may state that effective education for our society is a key tool for organized labor in influencing investment decisions in capital markets.
In order to implement a stakeholder approach to pension investment, union trustees must continuously upgrade their knowledge and skills in this area. They must be able not only to challenge conventional investment wisdom, but to actively direct the actions of the investment professionals who work for their funds. Organized labor must also work on other fronts- policy, legislation, regulation, institution building- to gain greater influence over how workers savings are deployed in the global economy. However, educating labor on how to direct capital is a pivotal task, and one that organized labor has begun to engage in earnest. I think that our age group, teenagers, is the most manipulated age group in America. People know that in this age people face many difficult situations and are more easily persuaded.
Teenagers have not fully developed their critical thinking sense, and rely on what is more acceptable to their peers. Also, ideas implemented in this stage will shape the persons thinking for the rest of his / her life. I think a major aspect of our society is materialism. The goal for us now is to get rich and spend it all on material goods. The process of conditioning in the Brave New World is similar to how the American society conditions us today.
Although the approach is different, both societies have the same goal, to implement ideas consistent to the philosophies of that society. In contemporary American society you can see this wherever you go. One type of conditioning in contemporary American society is conditioning people to values and norms. Religion preaches what is good, and what is bad. Religion carries out its agenda by conditioning youth to follow its doctrine. Who told us drugs are bad?
Not that I am an advocate of drugs, but we are always told not to take drugs. In some cultures drug use is an accepted part of culture. Why do you think that cultures are so different? We were all born the same.
It is the conditioning each person goes through that determines the final product. A more apparent use for conditioning is for money. This conditioning is carried out in the form of advertisements. I read somewhere that the average American is exposed to about 3, 000 advertisements each day.
Slowly the person picks up the message and often fulfills that message. This shapes up what is acceptable, and what is not. I would label any type of conditioning as victimizing. All of America is a victim to conditioning. Every idea implemented through conditioning means one less decision to make. Without conditioning man is left to make decisions on his own.
This is the state a person should strive to achieve, to ignore his / her conditioning and approach an idea or item with no prior influence. This way the person knows their choice is the best for them and not the benefit of society or somebody's agenda. But this state is impossible because everything is associated with some prior knowledge or influence. Who controls the process? I think that small group of people created contemporary American thought. These people are the philosophical minds of the past.
Writers, theologians, philosophers, rulers, teachers, religious figures, prophets, activists, politicians all preached their philosophy. Some were rejected and others were embraced. Thus, in the past the thinking has been done and now all we have do is live it. If we are capable of thinking and creating our own philosophy, we should do it. This doesnt mean throw away all of historical thought, but approach it in a critical way.
Dont follow blindly the thought of any one philosophy for no reason. This way we can stay in our own natural state and not the state of somebody else. Otherwise we can walk through this world following somebody elses footsteps. Bibliography: Alsop, Stewart. Is There a New Agenda For Every Industry?
Fortune 139. 1 (1999) Brown, Erin. 7 Selling To Consumers. Fortune 139. 10 (1999). 123 Ford Today And Tomorrow. Homepage. web Our Company. Homepage. Quotations.
Home page. Sustainability Overview. Homepage. Todays Choices for Tomorrow.
Homepage. Finley, Will. Discovering the Brave New World. New Statesman Magazine, issue April 2004.
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Research essay sample on Brave New World Products And Services
