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Management The success of any hotel is dependant upon a number of factors; a clear focus of the concept, service quality and offerings, the serving staff, price points and the design of the space all play their part. If orchestrated well, these elements are a recipe for success and will certainly ensure return visits and endorsements; the life blood of every hotel. Operating new Hilton hotel is not going to be an easy task, since there are so many opportunities for people to choose from nowadays that only an extraordinary creation will attract and lure potential customers. Within the course of this paper, we will examine some of the crucial points that need to be taken into consideration in developing the new Hilton hotel and evaluate some of the practical implications of those considerations, as well as potential strengths and weaknesses of the venture in its location.
The concept and design of a hotel communicates each of the elements mentioned above to the customer. The ambiance, styling, color and interior architecture are the bridge between what the customer expects and what the proprietor is offering. When you step into an exclusive hotel, you are instantly made aware of what to expect when the check comes. What communicates that to you? Is it the fine wood details at the hostess area? The dim lighting and hushed music in the background?
Each element of the design must support the concept and communicate its intentions accurately. The challenge for the designer is to intimately understand the customers expectations. The goal is to exceed those expectations in every way possible; with color, lighting, comfort, textures and materials that will convey the level of experience the customer will have. The fierce competition in the hotel industry ignites creativity in most designers are faced with the challenge of creating a pleasurable experience. People are in fact, a pleasure seeking society, expecting to be dazzled and amused on a daily basis. The hotels they choose treat them well and entertain the senses.
People expect to see unusual or unique colors, textures and styling; sights and sounds which transport them from daily stress and strain into a world of pleasurable sensations. This phenomenon of creating a dynamic combination of concept, style and popular acclaim is what is going to account for the popularity of a new Hilton hotel. This is the emotional and psychological response to design that pleasantly surprises people, and lures them to return for more; crucial to longevity in the hotel industry. There are ten vital aspects of a good design that are crucial to the development of the new Hilton hotel concept that should be considered: 1) Understand the hotel business. The best person to design a space shuttle is probably someone who is involved in aeronautics. You would not expect a homebuilder to understand the engineering involved in a skyscraper.
The person who creates a hotel concept must understand hotel operations, price points, how kitchens work and how hotel traffic flows. 2 Create the unexpected. New thinking, new solutions to old problems, new ways of dining, new lighting ideas to wow the visitor; these are the motivation for the designer who wants to stay a step ahead of the current trends. 3 Design cost effectively. Budgets are a way of life in the hotel industry and especially if it's a ground-up construction project. The creative exercise to achieve what the concept requires within a given budget is invigorating for the creative mind. Creativity does not necessarily need to reflect expense. Understand the hotel concept so the fabric costs and finishes are in line with the price points. 4 Design for the team players working there.
From an employer standpoint, the hotel owner wants to attract the best service staff available and keep them for as long as possible. One of the ways he / she can do this is to design their work space with their needs in mind. Among the questions to ask: Does the back of the house accommodate areas for eating, changing, resting? Are the service stations placed for user ergonomics and convenience? 5 Always exceed the customers' expectations. With all that is involved in building, design and coordination of operations, the bottom line is 'pleasing the customer. ' And as a designer, the customer is both the owner of the hotel and the hotel clientele.
The designer must understand the variations of concept, positioning and focus of that particular customer profile based on who is going to use this hotel, and design accordingly. 6 Let the design evolve. Have self confidence and trust your intuition. The design field is not the area to force an idea into reality. If the idea has merit, it will fit naturally into the scheme of things. The design, styling, colors and materials should be selected and reviewed throughout the design process to adjust as the journey continues. Approach your customer with the confidence in your own ability and skills to interpret what you know about design into what your client visualizes. 7 Be able to read the client.
The client and the customer are both extremely important to the experiences during the design process. The end result is that the customer may or may not utilize the hotel. There is a need to impress the customer. The client must operate effectively. 8 Design with good mechanics, layouts, & flow. The location and layout of a hotel is extremely important. Access, identity, the kitchen and dining areas must provide for adequate equipment and delivery systems to allow the most effective experience for the customer.
The proper time of service, the room temperature, etc. must all be correct. 9 Go with your design strengths. Create unusual styling utilizing materials, shapes and colors in various new ways. Read and travel as much as possible.
Look for unlikely sources of inspiration. Even a walk through the upscale department stores can be a source of color and styling ideas. The more you learn, the more you experience as a customer, the more observant you become, this will all aid you in your quest to become a designer who has particular areas of expertise and design strengths. 10 Design to have fun. The psychology of color has been studied and tested and written about for many years. Read up on color and its affect on peoples emotions. With all the various hotel concepts out there, the design should be innovative and create a bit of playfulness to put the customer at ease.
The colors may be subtle or they may create energy. They may include colorful patterns and complimentary color accents to maintain excitement in the space. The most important thing is to enjoy what you create and create for enjoyment. The hospitality industry traditionally has been the most influenced by the changes in society, such as changing lifestyles, changing patterns of vacation and weekend time spending, even by the changes in attitudes of the groups of people that constitute society at large. There are many solid reasons for such a correlation, since hospitality industry is initially designed to satisfy the various and always changing needs of the individuals as well as to serve the purpose of providing people with different means of time spending and entertainment. The increase in mobility is one of the characteristics of the contemporary society, people now not only spend more time outside their home cities but also are more inclined to change the permanent city of living as well.
The globalization of business and the spread and development of the transnational companies facilitate the increasing mobility, since the representatives of various companies need to have their staff in all of the most recent company locations, which means a lot of business trips as well as having people change their location for a substantial amount of time. At this phase of the new Hilton hotel development, we should consider how society at large changes, so that the new venture reflects those changes and uses them. Everything is done faster nowadays, people employed at different organizations have less and less time to do their job, since the general tendency is the increase in responsibilities and average workload per person. Thus, the rhythm of society's life has changed dramatically; people have now less time to spend on the entertainment, which implies some substantial changes in the hospitality industry, especially when it comes to various types of hotels that people use in order to have a place to stay and something to eat. The hotels, which are the fundamental part of the hospitality industry, have experienced significant changes over the last decade. The ever competitive business environment made it practically impossible to survive for the individual enterprises, since due to the fact that the increase in the global business activities necessitated the demand for hotels virtually everywhere, only large companies that own whole hotel chains and have enough funds for further development are able to adapt to the changing society's needs.
Another major tendency within the hospitality industry that should be taken in consideration when getting started with the new Hilton hotel is to incorporate the whole spectrum of services in a single place, so that the company is able to increase its profitability margins and performance standards due to the fact that the consumers are spending a substantial part of their money not actually leaving some particular place, a hotel, for instance. Thus, the hotel would usually also have a restaurant, a casino, all sorts of sport centers and entertainment centers available for the use of the clients. That is actually the consequence of another change in society discussed above the increasing rhythm of life and the fact that people on average have less spare time now than they did a decade or two ago. Certainly, all those casinos, bars, restaurants, etc. are owned by the same company that operates the hotel, which in turn means that throughout the same chain of hotels the range of services offered to the individual customer will be basically the same. Moreover, in order to compete efficiently with various rivals, pretty much all the companies that own hotels will have to provide its clients with that very full range of services, since otherwise they would definitely lose their market share to a more successful competitor that is able to offer more wide assortment of entertainment and other services.
Another change that took place within the conceptual framework of the hospitality industry is the emphasize on the customer service and its applications. Definitely, to satisfy the client has always been the primary goal of Hilton chain, however nowadays the customers are more demanding than ever, which implies that all the services need to be constantly upgraded and improved in order to retain the market share and to satisfy the changing market segment. Not only the living conditions at the Hilton hotel are improved constantly, but also the wide range of services provided in the hotel itself broadens drastically compared to the standards that were considered acceptable not that long ago. We are not talking about the restaurants, bars and casinos located within the hotel, but about different services aimed at satisfying the needs of even the most demanding clients.
The child care centers are probably the best example at hand, they are starting to appear in some of the hotels all over the world and will surely be present in virtually every hotel in some period of time, since it is a competitive advantage that cannot be neglected if the owners do not want to miss on their profits. Those child care centers are designed to satisfy the needs of married couples or single parents that are using hotels and feel like they need some time to rest and to entertain themselves while someone qualified is taking care about the kid. Special competent personnel is hired by the hotel managers in order to fulfill the duties of the parents, and while mothers and fathers are having their dinner at the restaurant or try their chances in the casino, the hotel staff does everything possible to keep the kids happy and entertained, since it is necessary to attract their parents in the future. Now it is time to talk about the appearance of a new Hilton hotel, as well as any potential drawbacks or benefits associated with its location. New Hilton Hotels physical appearance conveys the message of credibility and high quality service, the hotel looks like a monument to the architectural genius, with main emphases made on functionality and customer service.
Although some harsh critics might suggest that the exterior of the hotel looks too conventional and impersonal, actually it is one of the hotels competitive advantages the place attracts businesspeople and all those who are used to those types of buildings. Moreover, the interior of the hotel is quite opposite to its exterior. The cozy rooms with large windows opening the view at the contemporary city center attract those who visit the city for business and pleasure alike. The interior of the building conveys the message of hospitality and superior service, inside the room one feels almost like at home, due to the perfect harmony of rooms functionality and coziness. Hotel rooms are something that the owners of new Hilton Hotel can proudly boast about. They are so much liked by the travelers because of the huge windows with great view.
Besides the functionality of the room itself, there are a lot of objects that room has that will certainly satisfy even the most demanding business traveler work desk with lamp, TV with the remote control, all news channels that can be viewed day and night, cable / satellite TV, iron and ironing board and even the hairdryer. Certainly, all the rooms are air conditioned, the owners of the hotel made sure that all the guests are able to find everything they need in the room, without having to go out and find it somewhere else. Hilton Hotels reputation is impeccable, and although some believe the services of the hotel to be rather expensive, no one doubts the quality of those services as well as the favorable location. Nearby the hotel, to attract the potential customers, the guests should be able to find the rental car desk and the airport desk, thus allowing them to both rent a car and to take care of the traveling routes.
One thing that makes a lot of clients so much satisfied with the hotel and its services is the indoor pool, which is something that is enjoyed by considerable part of the hotel guests, especially if followed by the sauna session. The purpose of the next section is to elaborate on a couple of external factors that would benefit the hotel. Of course, the hospitality industry is influenced by a lot of things, such as social trends, locations of important objects, celebrity visits, etc. The first external factor that would definitely benefit hotel would be the opportunity to have a celebrity as a guest, but not any celebrity, but someone who is known and adored all over the world. Hilton Hotel is a rather competitive place, thus it can possibly be chosen by such a person. For instance, if there is some sort of film festival in Venice, and the celebrities choose new Hilton hotel as their primary base, that would serve as the best advertisement ever, creating the goodwill not only for the new Hilton itself, but also for the whole chain.
The assumption of celebrities choosing Hilton is quite reasonable, since it is considered one of the most prestigious hotels, besides, the location is great for touring the city and visiting different places. Another external factor that can benefit the hotel would be change in the pricing policies of its major competitors. If the key competitors or even a couple of them decide to raise their prices for accommodation and services, it would certainly benefit new Hilton hotel. Taking into consideration the fact that all the prestigious hotels have almost similar base of services and facilities, and each of them has some distinct competitive advantage, raising the price in such a situation would lead to customers reconsidering their choice, and Hilton might be their choice as well as any other competitor hotel. Although it does not seem that feasible that the key competitors would raise their prices, there are a couple of solid reason that might make them do so. For instance, if some hotels within the chain are not performing well, the administration can either shut them down or acquire the additional money needed to upgrade them by raising the prices slightly at the well performing hotels.
Although there are a lot of opportunities for the hotel administration how to use external factors to benefit the hotel, there are also a lot of external threats that can become detrimental not only to the hotels profitability, but also to its existence at large. For the new Hilton hotel, the most important external threat would be closing down any of the facilities that are located nearby and serve as an additional customer attractant. The external threat that definitely should not be ignored by Marriotts administration is opening of the new hotel in Venice, the one that would resemble Hilton in its pricing policies and services offered. The thing is, people can be divided at two categories when it comes to choosing a hotel.
The first category tries a couple of alternative options, and then sticks forever with the best one. The second category, on the contrary, prefers to choose the newest hotel, the one they have never stayed at. If a new hotel were opened in Venice, Marriott would certainly lose the second category of the potential clients, and even those from the first category might try a new hotel, and if they like it better there it would certainly mean lost clients for Hilton hotel. With the ever growing speed of new hotel openings, that external threat is among the most probable ones. Words Count: 2, 996.
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Research essay sample on Society At Large Range Of Services
