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Example research essay topic: Goods Or Services Mass Media - 1,108 words

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Advertising The term advertising in the English language is interpreted as an attraction of attention of the consumer to the product (to the goods, service) and distribution of advices, offers, recommendations to get the given goods or service. In the books about advertising there are plenty of its definitions for example: Advertising is an acquaintance of the consumer with the goods or service which the given industrial, trading or other enterprise offers. Advertising is the paid, unidirectional and impersonal reference which is carried out through mass media and other kinds of communication, a propaganda for the benefit of any goods or service. Advertising is an impersonal form of communication which are carried out via paid means of distribution of the information, with the indication of a source... Using the information of all of these definitions we can create the one clear definition of the advertising: it is a kind of activity which purpose is the realization of marketing and other tasks of the industrial, service enterprises and public organizations by distribution of the information, generated so that to render the strengthened influence on the mass or individual consciousness, causing the set reaction of the chosen consumers audience. In some definitions there is no information aspect and advertising is understood only as the influence on the peoples mentality.

Looking for the definition and while understanding the advertising it is necessary to take this aspect into account, but the advertising is first of all the information for the buyer. It is important to make this information clear and full and to give it to the buyer so that it was pleasant to listen to: Lets analyze the first example: BE YOUR OWN BOSS! When an opportunity to own Pirtek Franchise arose, I jumped at it. Why? Pirtek Usa's unsurpassed training and support, coupled with a globally proven business concept, makes owning a Pirtek center an extraordinary opportunity. The best decision Ive ever made.

PIRTEK USA 1 - 888 - 774 - 7835 web Here we can see the advertising that gives the most important information of the company and what it offers. The model of the advertising is interesting, it is written from the first person who had already tried to use the service and was happy with it. The advertising is shot and understandable and gives necessary information including the telephone and the e-mail address of the customer. It is necessary to note, that now there are two approaches to the definition of the term advertising: In the narrow sense advertising means the announcement in mass-media. In some countries the concept of advertising is interpreted a little bit more widely. Exhibitions, packing, commercial seminars, prospectuses, catalogues, posters are considered relating to it.

Proceeding from definitions of advertising it is possible to allocate its main elements (features): Advertising is paid. It is carried out with the use of mass-media or special announcements. The customer (advertiser) is precisely ascertained. it informs and agitates for the goods or services. Advertising has two basic functions: Transfer of the information about the goods or service, the acquaintance of the potential clients with it.

Any advertising transfers the information about its customer, the promoted goods or service, the place of sale, the price, etc. The buyer is given the opportunity of a choice of the most favorable offer. The advertising also renders essential advantage in the process of making of the choice. For example: The buyer has received the certain sum of money as the unexpected premium.

He studies the market and searches for the goods or service which he can get for this money (or searches for the place where it can be put for storage). Having seen the advertising in a morning paper he decided to buy the TV. From advertising of the enterprises engaged in manufacturing of TVs, he receives data on TVs of this or that mark, their advantages. Let us suppose that the buyer already has chosen what he wants to buy. Having looked through the advertising in a local morning paper he can learn the about existence of those shops which sell TVs interesting for the buyer and about the prices for them. Having compared all the sales conditions, guarantee, etc.

he comes to the chosen shop and buys mark of the TV he is interested in. Here it is possible to see that the advertising is a very important source of the information for the buyer. Agitation of buyers for the benefit of the given goods or service. This function consists in influence on mentality of the person with the purpose to cause the desire to get the given goods or service. With the help of advertising the advertiser provokes the desire to buy such thing, to make such charges which would not take place under normal conditions, i.

e. the latent needs wake up. Lets analyze the second example: GOOD TASTE STANDS OUT. Pearl Soymilk, made from organic soybeans comes in four refreshing flavors Original, Creamy Vanilla, Green Tea and Tropical Delight. Try them and see for yourself. Good taste makes a difference.

web This perfect advertising also gives the important information about the product and its kinds. Also it contains something like a puzzle and encourages the people to taste this product to see for yourself. As for me it is very interesting idea of the advertising. Any advertising to some extent carries out the first function since always transfers the information about its customer, the goods or service. Some advertising's are designed for agitating for the benefit of the goods or services, but this advertising also carries the information about the existence of the advertiser, his goods or service and the information acting as reasons for the benefit of the given goods or service. Practically the advertising is designed for such subject of the market, as household.

It certainly does not mean, that only households use the advertising since object of advertising can be not only the end user of the goods or services, but also industrial, enterprises, and also the state. However households use the advertising more often. I cant see any limits for the advertising except censorial, of course. Unfortunately, today our people do not pay much attention to the censorship.

I insist they should improve that because there are many ways to create perfect advertising and there is no need in breaking all the rules to do that. Today advertising is an important thing in our life, so lets try to make it serve for the benefit of our society. Bibliography: Morton, John, Smith, Kate Advertising, New York 2003. The advertising's are taken from the magazine Newsweek, 2 / 11 / 03.


Free research essays on topics related to: mass media, buyer, goods or services, good taste, important information

Research essay sample on Goods Or Services Mass Media

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