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The impact of the electronic mass media on the modern society. Nowadays our people have very doubtful view on the impact of electronic mass media on our society. They doubt about the real advantage of it. Some of them even consider it to be harmful for peoples mentality.
Lets analyze this problem, try to compare different points of view in order to make our own conclusion. Leslie Baubles, the psychologist, says: The Third World war is an informational and psychological war where the mass media play leading role. A TV is a shock force here. The opportunity of the coding of a signal, presence of TVs in each house, creation of effect of presence - these and other features have made a TV the most effective means of influence on mass consciousness. Really, a TV as a mean of transfer of the information have two aesthetic and psychological measurements: patchiness (when each of messages acts itself as a relative completed fragment which is not connected by precise cause and effect relations with other elements of the program) and a resonance (interaction of separate points of this mosaic, nonlinear connection of them together in consciousness of an audience). That and other feature of TV raises the value of momentary influence on perception of the person.
As a matter of fact this is an emotional influence reduced to latent spiritual violence over consciousness of huge weights of people. Not important whom advertising presents - a soap or the president. Its mosaic diversity should create quite certain precisely found image that on this basis to control the behavior of the audience. Sexual motives are used widely, and here the business is put on scientific rails.
Special researches are carried out for finding-out of as far as the audience swallows the erotic bait. The sexual stream falls upon people, spoiling their consciousness, especially mentality of children. The statistics shows the interrelation of growth of sexual crimes with the TVs activity. Not everybody can oppose this electronic zombiing.
The American investigation is engaged in studying the extrasensory perception, and reading of thoughts on the distance on bio currents, transfer of ideas on distance. The purpose is to use the opening of these phenomena for the espionage purposes. On document contain such information: this is an impression that the person will learn and will use telepathy, clairvoyance, telekinesis and other unusual opportunities of mentality tomorrow. It is considered the most effective psychological programming, i.
e. the secret of influence of the peoples consciousness, mainly emotional, physiological, subconscious factors to generate the certain system of the installations prompting the behavior to people. We can calm, constrain, make motionless, cause anxiety, shock, to stun, result in despondency, to blind, force to lose a head for fear of everyone who police needs to be operated in appropriate way or who to needs to be hidden in prison. It is possible to achieve the position with the chance to erase the existing stereotype of behavior and to program the new. Famous scientist Today Dicke called it phychofascism. In his interview to " Independent newspaper he said: According to my data, mass programming, zombiing of people now takes place.
What does it mean? Zombie is a product of a long-term manipulation of human consciousness. I responsibly declare, that our enemies are: an alliance showing a political unification world Zionism. Having united together, they are the most dangerous to us. The mass media, especially electronic, have turned to the weapon of mass programming. The method of persuasion and logic, based on the law of free will is not used, but total hypnotization, influence on subconsciousness, i.
e. suggestion takes place. Suggestion influences both the separate person communities. Stuffs members mutually influence each other and the general purpose and a specific psychological climate is created. During telecasts the phrases which operate on the certain centers of a brain are used, and after that the person can make crime, violence not realizing that. The virtual reality in which the person trusts is created.
Especially effectively it works, when the form coincides with internal installations. The form forms an information channel, and emotions fill the thought with energy, therefore strong emotional tinge is transferred inevitably. The following chain is built: 1. Techniques of attraction of attention and deduction of it at any cost. 2.
Techniques of the contact establishment, an unconscious confidential condition. The center of the raised excitation is formed in the brain. 3. The establishment of controlled influence. The field of active attention is narrowed, and sense organs are transferred from external factors of perception to internal. What should we do? How can we turn the radio and TV impact for benefit?
Fortunately, some steps have been already made in this direction. Commercial stations have a lot of obligations before the society. The control over observance of license norms is stricter. Recently in Australia after the slaughter which a maniac inspired by thrillers has arranged, display of stages of violence was limited. It is necessary to wake the spiritual principles of the person, instead of emotions. There is a war in sphere of intellect and it is possible to win it only using knowledge.
We are more and more immersed in virtual space where another laws operate. It brings the profit, but each achievement in sphere of new information technologies is followed also with losses of something very important, valuable. The mankind always mastered and "absorbed" the nature surrounding it, maintaining and destroying it. Its activity has got especial sizes in the last, twentieth century. The twentieth century has presented us with a miracle TV as the most popular kind of the electronic mass media. It is possible to show anything you like, opportunities practically are not limited.
It has great impact on our society and should be used properly. And lets try to turn it into the instrument to improve the life in our society and peoples mentality. Bibliography 1. Ann Norman: Electronic mass media in modern society, London (2000) 2.
Andreas M. Shop: Software for algebraic number theory. Electronic Media in Mathematics, Conference Coimbra September (2001). 3. Stan Wagon: The real impact of TV. , Springer-Verlag, New York 2003
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Research essay sample on Twentieth Century Mass Media
