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Hybrid Electric Vehicles Research: Toyota Prius Among current hybrid electric vehicles (HEV) the Toyota Prius is the obvious market leader. The Prius, does not have involved any miracle technology that is used or marketed somewhere else. But it brings together a the most demanded features in one package at an affordable price. What the Prius offers to its customers is a glimpse at the way steady, incremental, market-driven steps are bringing us vehicles that save energy and are environmentally friendly. The aim for the research is to find out how the Prius is accepted by the public.
The research focuses on how the car is perceived on the market, what are the strength and weaknesses and what is the future of the Prius. The Prius is an valuable case study because it involves a curious reversal of various stereotypes ranging from economical, political to marketing. From the politico-economic scope the U. S. government under Clinton administration tried to make its auto manufacturers to build cars that could do what the Prius can.
The program was called the Partnership for a New Generation of Vehicles. The program was failure, but the Prius was developed and build without any Japanese governmental programs an influence of the program and is a success. As a result of Toyota's nimbleness, and the clumsiness of the government initiative attempted in the U. S. , the Prius enjoys head start on similar vehicles from Americas auto makers. HEV operates both with internal combustion engine and electric motor that is powered by an electric battery. Such solution allows driving locally without emission because the internal combustion engine is run only in a more favorable range (higher speed or load), while the highly efficient electric motor supports at low speeds and in acceleration phases.
The internal combustion engine recharges the battery. There are several advantages of HEV over conventional cars which may affect the rapid growth of the market segment. The significant reduction in gas emissions comes from the hybrids reduced fuel consumption is not the only appeal to the customers, even though the Hev's get about twice the gas mileage of similar cars powered exclusively by gasoline. Hev's use the added energy provided by the hybrid systems to give vehicles a power boost, rather than significantly improved fuel efficiency. Even environmental impact of the Prius should be drawing more customers. For example, in corporate customers after thorough research are employing the Prius.
They came to a conclusion that the Prius HEV is the perfect choice for their business since it allows them to reduce their carbon emission taxes (EU) and cuts gasoline bills. The Prius contributes to pollution reduction especially in urban environments due to elimination of idle-at-rest. The trade-off between added performance and improved fuel efficiency is partly controlled by the software within the hybrid system and partly the result of the engine, battery and motor size. The HEV technology empowers manufacturers to provide HEV owners with the ability to partially control the balance between performance and efficiency.
The Prius operating in electric mode with internal combustion engine turned off and using only electric motor and battery make almost no noise when moving at slow speeds, which is convenient an efficient in urban areas. Toyota is selling the Prius for about $ 20, 000, which can be compared to conventional cars in its class. Currently Toyota is selling the Prius for less than costs its production. The development of future generations of the Prius and their technical enhancement largely depends on the developments in the battery industry.
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Research essay sample on Hybrid Electric Vehicles Research Toyota Prius
