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Short Paper A. The logo of Rainforest Cafe includes images of lion, gorilla, parrot and crocodile. This is being done to emphasize nature motives, which are meant to attract environmentally minded customers. The wildlife imagery has a direct relation to the subject of nature, because it accentuates natures virgin state, unaffected by human civilization.
B. Pure Nature logo carries both semantic and visual information, which is meant to prove brands commitment to preserving nature. Three green leafs are depicted in the state of motion, as if they were picked up in the air by wind. This is meant to symbolize Pure Natures commercial flexibility, when it comes to protecting the environment.
Green color has always been associated with growth. Logos white background symbolizes purity, which also has a direct relation to the theme of nature. C. The image of Brown Mountains with icy tops and the spring of water running down their slopes is classic, in environmental sense of this word. This is because mountains, while being strongly associated with nature, have always been thought of as something that shows natures superiority, in regards to people. Mountains symbolize natures sheer strength.
D. For the picture of sunset, I used Chalk Pastel, because this kind of paint is specifically designed for underlining a psychological depth of depicted images. This is because washed out colors create the effect of inner comfort. My task was to link this psychological comfort, on the part of potential viewers, to the idea of preserving nature.
Sunset is being traditionally thought of as the symbol of continuous renewal. In my project, it carries the message of hope, because I believe that the ideas of environmentalism will finally triumph, even though they are not very popular among people at present time. E. Flower is also a traditional environmentalist symbol. However, unlike mountains, it is meant to point out to the fact that natures beauty is fragile.
The depiction of flower serves the purpose of raising peoples environmental awareness, by appealing to their sense of beauty. True beauty can only be natural; this is why the image of flower is being strongly linked to our understanding of feminine virtues. In my project, it is also used as the symbol of natures fertility. F.
Working Together for the Environment logo promotes the idea of nature preservation. I used Triadic color scheme to emphasize actuality of the topic. It is spared of many decorative elements for exactly the same reason. I believe that logos simple design enables potential viewers to focus on its main idea.
The depiction of leafs, as the main part of my logo, serves the traditional role of an eye catcher for the people who share the ideas of environmentalism and preservation of nature.
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Research essay sample on Ideas Of Environmentalism Potential Viewers Nature
