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Example research essay topic: Clip Art Design Process - 1,195 words

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Regardless of motives of a designer, any web site attempts to have return consumers. A site owner definitely wants consumers to come back a second or third time, which means that a designer has to offer them some incentive. That incentive should be the same motivation that spurs a designer on in developing a web site. If a designers purpose is to educate, he or she should try to keep the site content fresh and above all, credible. Any web site that wants to be successful should possess some information that is needed.

In the creation of business, related site a designer should look at the site as a consumer would. However, it may be a hard task, because a designer or a group of designers can think differently than a consumer would. Nevertheless, it is the main goal of a designer to understand precisely what a consumer is looking for and how the web site should be designer in order to make a consumer comfortable while browsing it. A web page should be consumer friendly. A designer should pay particular attention to concepts such as closure, feedback, consistency, simplicity and visibility to ensure the designed pages were user friendly. A site should have pleasant interfaces, which are intuitive, easy to use and allow both novice, and expert users to use effectively the site.

The content of the site is relevant, and the language used is appropriate for the target audience. The site needs to have a good balance between aesthetic appeal, functionality, and download time making it quick and easy to use, causing minimal stress to consumers. Software producers and designers agree that any improvement in accessibility for consumers with disabilities will also make it easier for other consumers to navigate the Web. A web designer should also pay close attention to designing a web site for a consumers with disabilities.

Technical accessibility is not enough to make a website easy to use for a consumer. The main task of a designer is to design a web site that will require reasonable amount of time for a consumer to get what a consumer wants. Users with disabilities are humans and need easy and simple user interfaces just like anybody else. Despite the overall progress in the web site design most Internet sites sill remain to be complicated for users with disabilities to use. A web site can possibly have some optional appearance for consumers with disabilities, so they will not experience problems viewing it. Certainly, it is hard for a designer to remember about all single guidelines and steps of developing the web site; however, today there are programs to assist designers.

The actual design process of the web site is one of the most important steps in having a successful web site. The colors, backgrounds, images, and text that are chosen will either attract customers or repel them. Web sites can be laid out in one of two ways, using a frameset or using a scrolling page layout. A scrolling page layout consists of one main page that serves as the navigational point for the entire site. A frameset page consists of several pages that are laid into a type of blue print that divides what the visitor sees into sections, each section containing one page. Color is used to express meaning in almost everything in our daily lives.

Some colors invoke certain feelings or expectations relative to the culture or society we grow up in. Other colors convey a universal meaning (yellow and red as warnings or cautions for instance). How a designer chooses colors for a web site will have a huge effect on how consumers perceive the message and whether they will come back again. The choice of design and color are crucial.

A designer has the power to control the mood of consumers by using the right colors. Human emotions are influenced by color choices. The right combination is essential because it is the first thing people notice and often is the last thing they remember. Color schemes and backgrounds are also very important in the design process. Using bright loud colors such as yellow and pink as background colors might discourage the visitor from staying at the site. Subtle colors such as earth tones and the traditional white background demonstrate professionalism in the site.

The purpose of a web site is to present information in a clean and professional way, so the consumer will be comfortable browsing the site. Bright colors, blinking text, large images, and attention getting backgrounds often take away from the content and the web site loses its value. If loud colors must be used, use them sparingly and only when absolutely necessary. Consumers like pictures a lot; however, the worst thing about pictures is that they require time to be displayed.

The web is a wonderful medium for expression. In building a page, a designer can add photo quality images, clip art, 3 -D graphics, Flash animation and more to set an appropriate theme. However, it is difficult for a designer to select the right graphic types and maintaining the balance in the content. There are essentially two main graphic formats in use on the web today. These are GIF (Graphic Interchange Format) and JPEG (Joint Photographic Experts Group) files. Each file format has its own benefits and limitations.

GIF files are limited to a maximum of 256 colors and are best suited to images with little or no variation in shades or hues of the same color (such as clip art or vector graphics). GIF files will give you good results if a designer wants to display flat images or illustrations that do not require high detail. While the image quality may be lower, GIFs allow a designer to do a few things that are currently not possible with JPEGs. However, the question that rises is whether the quality of a picture is more important to a consumer or its size. A designer should first determine which one is the most important and then should use one of the formats. A designer may choose to vary font colors between different page elements.

This can add a nice effect to the appearance and readability of your pages but it is important to use complimentary colors. A designers choice of font colors and types should have some connection to the theme or message you are trying to convey if possible and also should be connected to the theme of a whole web site. While it is acceptable to vary font size and color within a page, it is important to minimize the diversity of font types used. Too many fonts in the same page will give your work the appearance of a ransom note rather than a serious web site. Standard fonts like Times New Roman or just about any of the Courier or Arial groups will offer the greatest compatibility to consumers. A designer may decide to choose an exotic font from the net and use it in a page design.

However, the text will not appear to consumers as it does to a designer, unless consumers too have that font on their computer.


Free research essays on topics related to: designer, clip art, design process, font, colors

Research essay sample on Clip Art Design Process

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