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Example research essay topic: David Beckham Advertising Campaign - 666 words

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A vivid example of successful TV advertising campaign using a sex appeal can serve the advertisement of Pepsi with Britney Spears. This advertisement is used to appeal to males, who are attracted by Britney. Besides just a sexual drive, there is also a motive of having fun, because Britney is working in music industry. Her songs are aimed on bringing fun to people.

Therefore, her star image is used quite successfully. David Beckham is another celebrity, and almost England's national hero. People simply love and adore him. His image of attractive male is successfully used in appealing to women, while his image as of a skillful and famous football player is be used to appeal to football fans. Besides, his image as of a fun guy makes him a unique person. His participation in Pepsi advertising campaign for listed reasons is very successful, because Davids target audience is probably everybody.

New campaigns of sex appeal aimed at women instead use self-approval, and the approval of other women, methods that are more effective. Also causing a difficulty with sex appeal for women is the females complicated requirements for a mate. For women sexual attraction must be more than just physically based. A man must also display strength, money, power, prestige, and other social factors, which define a good man David Beckham has all of it. Advertisers must incorporate the appearance of all these qualities to appeal to women.

This is not to say that sex appeal always works perfectly for men. It is not a secret that the most potent technique to sell a certain product is using the female gender as a sex symbol. The use of sex, beautiful women, and bold text is evident in the majority of magazine ads. This theory is thoroughly supported in a magazine ad for Patron brand Tequila. A highly attractive super-model is seductively puckering her lips.

She has a large white top hat on with a white vest, and white pants. Her vest is unbuttoned completely and her half-naked chest appears to be bulging out. In addition to the top half of her body, her pants are unbuttoned and unzipped completely. There is a large bottle of Patron brand Tequila at the bottom of the page. Underneath the text in white, bold lettering are the words, Taste the Magic. If the reader chooses to read the smaller text underneath the catchy sex phrase, they would discover that the beautiful woman is Karen McDougal, the 1998 Playmate of the Year.

Three main techniques make up this advertisement: the use of sex, white space, and a famous super-model. The model is dressed very provocatively, as it appears that she is stripping. This implies a sexual fantasy or desire to the reader. The reader feels that such fantasies occur if they drink Patron. All the whiteness in this advertisement supplies the feeling of clarity. The woman is pictured as being clean and reborn.

White can also be seen as the color of paradise and heaven. The identification of the models name is the most interesting part of this advertisement. The print is noticeably smaller than the advertising text, but it is big enough to read. This tequila company wants you to continue reading and discover who the model really is. Most people cannot just look at the woman and recognize her as being Karen McDougal. The ad basically has to tell the reader that the woman is Karen.

The public will then connect Patron Tequila with Playboy Super-models. Without the text, only Playboy magazine subscribers and a small percent of the male gender could identify her as being Karen. Basically, Patron attempts to get the reader to make his or her own associations. They want the public to associate Patron Tequila with sexual fantasies, and beautiful women. In reality, no women can possibly look as beautiful as Karen McDougal. Her picture can be airbrushed, and altered using sophisticated computers.

The advertisement is ultimately getting the reader to fantasize about a nonexistent paradise.


Free research essays on topics related to: advertising campaign, sex appeal, david beckham, beautiful women, appeal

Research essay sample on David Beckham Advertising Campaign

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