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Example research essay topic: Book Selling Industry Selling Industry Company - 414 words

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The book selling industry is going through a period of considerable change and there is a sense in the industry that this change will accelerate. It is being brought about by increased competition in the High Street and from the Internet. The book selling industry serves three sectors: consumers, buyers of professional and academic books, and school librarians and head teachers. Since the number of the potential users of the products of book industry is constantly growing, this industry is very attractive to the investors.

In this pace for the profit the newcomers to the literature market make the old companies create new strategies of competition and financial planning. The recent economic forecast for Borders Group Incorporated, one of the largest book retailers in the world competing with Amazon, is based mostly on the marketing forecast of sales. However, the economic benefit of purely growing sales is not that tangible. In order for the successful economic future the strategy of increasing production along with optimizing cost structure of the company is being implemented by the Borders Group. The first step in optimizing the cost structure undertaken by the company is the decision to implement an ERP (Enterprise Resource Planning) system for tracking and management of organizational performance as well as, improvement of current budgeting, consolidation, analysis, and reporting processes. Gregg Bonar, vice president of finance for Borders Group says that this implementation will allow the company to enhance the process of control related to planning and analysis, and maximize the productivity of the planning cycle and streamline various analytical processes (Finley).

Planned cash savings due to the implementations will allow the company to increase its presence in the World Wide Web. Current competition from Internet book and music monster sellers (like Amazon) is of particular concern to the company. The continuous discount sales led by the large chains and the supermarkets only increase the competition in the industry. However, discounting does not appear to have widened the market and brought new people into the bookshops, as had been expected. The Internet is making an impact on this market especially in the academic and professional sector. The overall forecast for the company is that the productivity level will remain as is, with slight deviations, but accompanied by the reduced variable costs (in case of successful implementation of ERP system) will bring the company approximately $ 35 million of savings within the next three quarters, providing the operating cash contribution growth of 4. 3 % (March).


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Research essay sample on Book Selling Industry Selling Industry Company

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