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The same year, while Daimler-Benz was sewing up its $ 40. 5 billion transatlantic merger with Chrysler, BMW and Volkswagen were locked in combat in Europe. Both were determined to win possession of British trophy Rolls-Royce Motor Cars, which had been put on the block by its owner, the Vickers engineering group. BMW had an inside track, as it already supplied engines and other parts for the new Rolls models and had a longstanding aero-engines joint venture with Rolls-Royce PLC, which owned the rights to the prestigious brand name. At the end of March, Vickers board formally accepted a $ 570 million offer from BMW. But a month later they changed their mind when VW put $ 720 million on the table, notwithstanding BMWs threat to cut off engine supplies if it lost. On June 5 th Vickers shareholders voted to confirm the choice, brushing aside pleas to prevent this icon of U.
K. motoring tradition from slipping into German hands. In early July the final price was adjusted upward to $ 795 million, based on the latest figure for R-Rs net operating assets. As an extra inducement, VW also bought Vickers Cosworth engines unit for another $ 190 million.
But then on July 28 th came the stunning announcement that Rolls-Royce, the aero-engines group, had sold the coveted Rolls brand to its friends at BMW for a modest $ 65 million. This forced Volkswagen to seek a compromise, under which BMW granted it a license to use the trademark until 2003, at which point BMW will take over the distribution of all R-R cars, leaving VW with the company's venerable plant at Crewe and its secondary Bentley brand. BMW meanwhile will build a new factory somewhere in England in order to turn out a new offering of Rolls-Royce models starting in the middle of the next decade. BMW is competing with the worlds major car producers.
We can see that companys positions in this battle are quite strong. The continued appeal and popularity of the BMW 3 Series was confirmed in 2001 by a 4. 5 % increase in deliveries to approximately 534, 000 units. The number of BMW 5 Series sold was up by 0. 5 % to 194, 000 units, despite the fact that it is now in its sixth year of production. 82, 650 BMW X 5 were delivered to customers, more than double the volume sold in the previous year. In the period between its launch in November and the year end, some 3, 000 new BMW 7 Series cars were delivered to customers. 29, 800 vehicles of the predecessor model were delivered before production ended.
The super sports car BMW Z 8 achieved a sales volume of 2, 200 units. Sales volumes in the first two months of the new fiscal year confirm the positive trend. By the end of February, some 152, 000 vehicles (+ 17. 7 %) had been sold, including 6, 225 new BMW 7 Series cars. The sales volume of this model, which was launched in Germany in November 2001, is therefore well ahead of the sales of the predecessor model for the equivalent period. A total of 14, 200 MINI brand cars had been sold worldwide by the end of February 2002.
Since its launch (in Great Britain in July 2001), the total sales volume of the MINI has therefore reached 39, 200 units. As Prof. Miller stated, Taking all of these factors into consideration, we have a chance of achieving a sales volume of over 1 million cars in 2002. The BMW Group will continue to expand its product range in the coming years as part of its product and market offensive. Work is progressing in accordance with plan on the new BMW 1 Series, on the next BMW 5 Series and on the BMW 6 Series. The same applies to the successor of the BMW Z 3, the new Rolls-Royce and the BMW X 3 Sports Activity Vehicle (SAV).
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Research essay sample on Rolls Royce Sales Volume
