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Example research essay topic: Ingvar Kampard Placing Orders Furniture - 446 words

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In teenage times Ingvar continued and diversified his commercial activities. He did not spend the money he had earned for buying ice-cream or saving for a bicycle, he tried to collect his own capital and invest it into buying more and more of different and profitable goods. He expanded his business into selling post-cards and Christmas tree decorations, seeds, ball-point pens and stationary, watches, wallets, tights and socks. He enjoyed fishing quite a lot and used to sell the fish he could catch. At the age of 15 Ingvar received some considerable amount of money from his father as a reward for his success in the school. Having joint his own collected financial recourses with fathers money, a young man established his own company.

For about two years Ingvar's small firm has been doing commerce, selling different goods to retail customers in Southern Sweden. In order to develop his business, Ingvar used to work on creating of different small catalogues of his goods in order to offer placing orders by post. Those were the first steps towards the rise of Kampard's career, his first attempts to create own marketing strategies and experience them working successfully for own profits. Ingvar's business has been growing and developing, and in 1943 young Kampard had to make official registration of his company. A new enterprise received the name IKEA, which was formed as an acronym of Kampard's initials and names of the farm and the village where he had been growing up (Ingvar Kampard Elmtaryd Agunnaryd). The company went on growing and soon Ingvar already could not visit every customer individually, so he used to hire assistants and a little milk van to deliver the goods to his customers.

At the end of 40 s, when Europe was recovering after the II World War and restoring dwelling facilities, Kampard got a chance to buy a small furniture factory from Poland and established first IKEA furniture product line. He started producing cheap furniture for people with middle level of income, together with placing orders at the other furniture factories. Not expensive, but reliable and good-quality furniture of Kampard had huge demand, so the strategy of serving for wide public has been totally paid off. During the decade of 50 s IKEA business concept has been forming. Ingvar Kampard was very successful with his abilities to fight with problems and to transform routine difficulties into advantages for his company. For example, Swedish manufacturers of furniture started boycotting Kampard's enterprise, blaming it in selling furniture at dumping prices.

So, Kampard began taking orders for his furniture from abroad, and achieved significant success with that, because his product combined high quality and low price.


Free research essays on topics related to: furniture, placing, selling, ikea, orders

Research essay sample on Ingvar Kampard Placing Orders Furniture

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