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Example research essay topic: Public School Systems One Company - 1,009 words

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Consequently, the habits developed during childhood will emerge again in later life. These children become parents themselves and will probably buy their children products with which they are emotionally bound. These adults, exposed to the impact of advertisements, may suffer harmful effects. What was shown in a survey proves that people highly valuing wealth and related traits are prone to higher level of distress and lower levels of well-being.

Furthermore, they are unable to maintain firm connection to their communities. Of course this is not meant to criticize the affluent but only to explain what effects may result from the commercial message inserted into developing brains. Particularly interesting seem the methods of inserting this message into the childrens subconscious. Children are especially fond of any cartoon and film characters, the tie-in products are bound to reach high sales. This interconnection between media and advertising is a real vicious circle or maybe, more aptly, perpetual mobile.

Media propel advertising industry, which, in turn, boost the popularity of television and cinema productions. One campaign over, the cycle recurs perpetuating the continuity of profit influx from this mutual co-operation. However clever these techniques are, the most effective, dangerous and morally questionable is the subliminal advertising, which strikes directly brains of receivers. This kind of subconscious influence used to be experimentally exerted on the soldiers of U. S Army to induce aggressiveness in them. It consists in inserting single flashes of images into the flow of the picture.

They are emitted for such short moments that it is impossible to register them with the naked eye. The images may be of various types, from scenes involving toys to those of erotic contents. To confirm the effectiveness of this type of advertising one of the American universities carried out an experiment, which was applied to a group of young men and women. They were shown a film with several insertions of Coca-Cola ad during the show. The result proved that the beverage, which was most often bought during and after the film, was Coke. This experiment backs up the theory of helplessness against the power of advertising.

While most of the adult population is able to recognize some ways and means of emptying their purses, children cannot see through the criss-cross of complicated tactics devised to make business on their credulity. For this reason ethical doubts arise concerning cunning marketing to children and teenagers. The reservations entering the agenda in the discussion over children advertising are manifold; they span ethics, economy, and society. Among many wrongs made by commercials, the most blatant require marking. Advertisement campaigns waste enormous sums of money and are actually in their majority useless for public. Besides, some people view them as crimes because of lie and suspicious persuasion that is so common today.

Especially serious charge is that of promoting isolation and racism. It is due to the segregation of products according to the criterion of targeting precise contingents of customers. The unquestionable fact is that increased market segmentation-more and more toys designed exclusively for girls or boys; for blacks and Asians-discourages kids from playing with those not like themselves (McLaren). Whereas racial prejudice is not so visible on European markets, gender stereotypes are.

Especially toys create boundary between toys for girls and toys for boys. G. I. Joe, for instance cannot play with Barbie in childs mentality. Furthermore, kids set terms of acceptance based on the brand of clothes their mates wear, toys they play with, and overall external appearance. If someone does not fulfill the conditions of acceptance he or she is pushed outside the group.

Kids advertising only exasperates the childish preconceptions by selling fashion, associations ad stereotypes attached to products. If you buy the newest Nintendo computer game you are cool. If you eat Kellogg cereal you are healthier and so on; examples multiply ad infinitum. It is indisputable that marketers failed to shun prejudice in their products. Apparently, stereotypes concealed in commercial transmissions may seem quite innocent at first sight. Nevertheless, taking into account how easily children surrender to the entrenchment of associations, it should be realized that these stereotypes will be imprinted on childrens minds and carried into adulthood.

Mike Sealers, former president of Kids-R-Us, a major American clothing store, was caught saying: if you own this child at an early age, you can own this child for years to come (Case). So it appears that the imprinting of stereotypes is a deliberate means of acquiring a customer. A good example constitutes a series of Barbie doll advertisements in which all the incarnations of the doll are slim, posh, good looking ladies usually furnished with luxuries of various assortment. Moreover, the doll itself may be considered a luxury, as they are quite expensive.

It cannot be denied that this ad conveys mainly materialistic values. Advertising is surely pertinent to development of global enterprises and media. Nonetheless the youngest generation should be guarded against its overwhelming impact. The arguments of people, who do not see any harm in marketing to children, holding that ever man has free will and it is parents who have means of protecting their offspring against the influence of marketing, are invalid. Nowadays parents are simply incapable of guarding their kids against exposure to commercials. The General Accounting Office has investigated numerous companies and their advertising practices.

Most of these companies are offering great benefits to our public school systems. One company offers free computers; another offers free Internet access as well as any new wiring needed. One company, K-III, even offers free TVs and VCRs. K-III recently bought Channel One and has been offering educational news programs, as well as all of the equipment needed to view the show. Channel One has some positive advantages for public school systems. The owners provide our schools with needed TVs and VCRs.

They also provide any high school or middle school which signs up with them for a three-year contract all of the needed cable hook-ups, a satellite dish and all of the needed wiring. They even maintain all of the equipment.


Free research essays on topics related to: public school systems, toys, stereotypes, offers, one company

Research essay sample on Public School Systems One Company

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