NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote
... ket Survey The above report has shown that the Victoria Ward has a population that is not affluent. The local businesses in the area are: - & # 8226; A Newsagent, selling newspapers, magazines, confectionary and a small selection of canned goods. & # 8226; An Off License, selling Alcoholic drinks cigarettes & a small selection of canned goods. & # 8226; Around 2 Km away is a garage / mini -market selling a reduced selection of supermarket goods. Apart from the above, the nearest food shop is around 5 Km away.
This is the only place in the vicinity where fresh fruit and vegetables are available on a daily basis. Considering the population: - Victoria (numbers) Southend-on-Sea UA (numbers) GB (numbers) All people 9, 342 160, 259 57, 103, 923 Males 4, 463 76, 749 27, 758, 419 Females 4, 879 83, 510 29, 345, 504 Source: 2001 Census of Population (Table CAS 002 - Sex and Marital Status) It is easy to see that these facilities are not sufficient to cover the needs of the residents. The food industry is an area that due has steadily increased. Figures taken from the UK Economic Accounts Published in September 2004 Economic Trends show a steady increase. Taking a base year of 1990 we can see an increase of 20 % until the year 2003. The graph Fig. 1 shows the trend of expenditure rising steadily over a 13 year period.
The figures seem to show a steady rise. However it has to be confirmed if the rise is consistent or suffers from elasticity. I have therefore calculated the standard deviation of the 14 year period. (Refer to 'Final Expenditure Dataset for complete SD breakdown). The SD is lb 3655 m. This is in the region of a 5 & # 8211; 7 % change on the yearly figures. Year Food and drink 1990 51192 1991 51288 1992 51858 1993 52885 1994 53401 1995 53413 1996 55142 1997 56133 1998 56896 1999 58660 2000 60620 2001 59974 2002 60724 2003 61777 It is therefore reasonable to conclude that the Food industry is remarkably stable and increasing at a steady rate.
I therefore propose to investigate the feasibility of a Mini-Supermarket (Price Breakers), being built in this ward. This facility will sell competitively priced quality food to enable local residents to complete their 'weekly shop' without the need to travel the 5 Km or so to the nearest Supermarket. The project business would be large enough to accommodate a variety of fruit, vegetables and canned goods. This would mean an area that is accessible to the major road networks and have sufficient parking spaces for customers. The Victoria Ward has such an area. Due to the type of work were limited skills and training is required, the workforce can include local residents.
The area has sufficient low income or Benefit families to presuppose that recruitment would not be an issue. I will formulate a questionnaire to survey a selected target population. This sample would be local residents who have families. These are the type of people I would expect to benefit from such a venture. After sampling I will tabulate the results. When all the survey answers have been collated I can draw the information needed to see if the proposed enterprise probably will or will not be successful.
How the Survey was conducted A Survey is to discover if a set product or enterprise has the potential to be successful in a given area. The enterprise I am researching is a Mini-Supermarket. I intend to go into the ward and question my target population. In this particular instance I believe the one-to-one market research approach will be the optimum way of gathering the required data. This is due to the fact my target population has fairly narrow boundaries.
A survey carried out by post, telephone or on-line can be completed by population outside of your boundaries. The boundaries are set as the product I am offering, although a necessity for all residents will particularly be of interest to the family group. The survey will be Quantitative as this describes research that results in definable measurable data and Qualitative research which measures people's motivational factors. The Survey The Results The survey was conducted in the vicinity of the proposed enterprise.
The object was to collect primary data from people walking by. I introduced myself as a researcher and asked if they were local residents. An affirmative answer led me to inquire if they were able to spare a few moments and answer a few questions concerning a business being considered in the area. The results were collated and entered into a spreadsheet to analyze the answer trends.
Survey spreadsheet Section 1 tabulates the 16 questionnaires collected. The digit ' 1 ' is entered in the cell representing the selection chosen. For example, Survey number 1, Question 1, the residents answer was 'Average'. Therefore a ' 1 ' is entered into the cell representing Selection 3.
When questions were requiring more than 1 answer, then a descending scale from 4 to 1 is entered. All data is entered for all questionnaires. Section 2 uses formula to gather all the data from the 16 questionnaires. Section 3 analyzes the collated points and firstly display's the highest to each question and then shows which answer it relates to. Section 4 shows what answer is the most popular from the surveys.
This is the Mode answer. Section 5 is all the questions and answers form the survey. Sheet 2 (Graphs) of the spreadsheet shows all answers to the survey in bar graph formation. This is a very quick visible way to see what answer is the most popular. Survey Conclusions There are many ways to analyze data collected.
The optimum way for this research is to find the mode answer. This is the answer that is most common. For example question 3 of the survey is asking 'What would you most like about this project? The graph below shows that 8 people or 50 % of the researched people thought that value for money was an attractive side of the venture. Going through all the results we can reasonably deduct that: - The initial thoughts of the residents were that the project was 'average' (question 1).
The residents are attracted by price and value for money, however poor quality would be a negative factor (questions 7, 3, 9, 12 & 13). On average the target population spends between lb 41 - lb 50 per week on canned goods, fruit & vegetables (questions 11 & 14). Extra services that would be welcome would be primarily the opportunity to purchase fresh bread and the shop to be having late night opening (questions 18 & 19). Certain questions are of a qualitative nature. These try and find out what makes someone want to buy something. The motivational factors to ensure that this enterprise would be successful are mainly price, quality & value.
The replies from Q 7, Q 13 & Q 17 indicate that the target population would be drawn to a shop offering these services. As with any new proposal some negative feedback is expected. However the area that concerned local residents was ultimately transportation issues. Question 4 asked of this concern. It is quite visibly a concern over HGV traffic in area and the increase in general traffic. However through careful association with the local council, I am sure this issue could be quite positively resolved.
Final Summary The task was to research a deprived area in the locality and propose a business enterprise. After extensive study of the Victoria Ward in Southend, it has been proven that: - & # 8226; The residents have a higher than local and national unemployment status. & # 8226; The employed people in the area on average are working in lower paid employment. & # 8226; There are less 'professional' persons living in the area. & # 8226; The area suffers from a lack of quality food shops. After studying economic trends it has been shown that: - & # 8226; The RPI is increasing. & # 8226; That people in this area are part of the population the RPI & CPI are calculated from. & # 8226; That the Food Industry has seen a steady rise since 1990. The survey that was conducted was somewhat small to base firm concrete judgments on. The majority of residents were genuinely motivated by quality, value and price. These lead me to conclude that the indications are that the proposed Price Breakers mini-supermarket would be a successful venture as long as the basic remit of lower prices and value for money was adhered to.
Appendices Final Expenditure dataset. Market Survey. Actual Survey results Collated Results (Survey Results) Graphs (Survey Results) Bibliography Census of Population (2001) Standard Occupational Classification 2000 (SOC 2000). The Office for National Statistics Focus on Consumer Price Indices (October 2004) p. 6 The Labour Market National Survey (2003) p. 8 UK Economic Accounts Published in September 2004 Economic Trends table 2. 6 Household final consumption expenditure.
Free research essays on topics related to: survey results, target population, food industry, year period, question 1
Research essay sample on Target Population Survey Results
