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1. Summary p. 3 SS What Is The Business SS What Is The Market SS Potential For Business SS Forecast Profit Figures SS How Much Money Is Needed 2. Business Structure p. 4 SS Ownership SS Your Past Employment & Business Record & Achievements SS Record Of Other People Working For You SS Weaknesses In Your Management & How You Propose To Deal With Them 3. The Service p. 6 SS A Simple Description SS Why The Service Is Unique SS Brief Survey Of Competition SS Service Development SS Intellectual Rights Applied For 4.
Marketing p. 8 SS The Market: SS It's Size, It's Past & Future Growth SS Analysis Of Market Into Sectors; Identification Of Sector Business Is Aimed At SS Likely Customers; Who Are They, Type, Size, How They Buy SS Selling: SS Promotion, Advertising SS Who Will Sell? SS Pricing Structure 5. Operational Details p. 11 SS Where Based, Location SS Suppliers SS Equipment Needed 6. Financial Analysis p. 13 SS Monthly Profit/Loss 2 yrs SS Monthly Cashflow Forecast For 2 yrs SS Balance Sheet Forecast For 2 yrs SS The Assumptions Behind Your Forecasts SS Principle Risks Which Could Affect Figures, Things Beyond Your Control 7.
Prospects p. 14 SS Objectives - Short & Medium Term SS The Finance Needed & What It Is For Summary What Is The Business: Blue Label is a one-stop-shop for unsigned talent looking to release and promote short runs of their singles/EP's. We will organise everything from mastering, pressing and distributing, to get artists heard. The service we provide will act as a stepping-stone towards recording contracts, much like Daniel Bedding field, Ms. Dynamite and Blazin's quad have done in the past. What Is The Market: The markets blue label will be working within are the independent vinyl/CD pressing market and the independent distribution market.
There are currently no businesses that cover both of these areas, however, the market for vinyl and CD cutting is growing as more and more people have the capability to record songs in home studios. We hope to capitalise on this by striking deals with pressing houses to get lower rates for the business we provide. Potential For Business: We think that by providing everything in one place, removing the consumer's need to find a good pressing house, then find their own distribution network, we will be able to appeal to many unsigned artists mainly within the UK garage, hip hop and other 'urban' areas. We will also be looking at working with small independent record labels in the 'urban' world, to handle pressing and distribution. With the record industry continually looking at what's hot on the underground circuit, artists that have more exposure and more distribution will have a better chance of getting signed. Forecast Profit Figures 1 st year profit = lb 12, 000 2 nd year profit = lb 70, 000 How Much Money Is Needed lb 40, 000 repayable over 5 years Business Structure Ownership Blue Label will be owned by me, Brendon Harding, acting as a sole trader.
As the label expands there is a possibility of a partnership, either from within the business or from external parties, owning the label, but during these early stages I wish to maintain executive control over the businesses direction and movement. Your Past Employment & Business Record & Achievements: I have no previous business experience but I have worked in several different working environments, including; a small warehouse, a network support team and a local hairdressers. I have observed all of the people I have worked under in all my previous jobs and have learnt a great deal about management from them. I believe that although I have no previous business experience, I'm a good team leader and a fast learner and my abilities to adapt to new situations and circumstances will provide me with the necessary skills to manage this business.
Record Of Other People Working For You: The work force will comprise four full-time employees: 1. "Me" - Owner/Manager/PR & Personal Sales (lb 19, 000 p / a ) My responsibilities will include that of a personal sales executive, but not on the same scale. I will be overseeing the 'projects' currently in the works, whilst making sure that everybody is performing to the best of their abilities. I will also be looking into future development for the business and ways to increase revenue. 2. "The Fixer" - PR & Personal Sales Executive (lb 17, 000 p / a ) He/She will be responsible for listing with clients, making sure they are aware of the process going on and handling their payment. The personal sales executive will be in contact with the pressing houses and with our physical distributor. He / she will have to have good communication and people skills, as they will also be taking calls from prospective clients as well as email queries, and must have an ear for 'urban' music and be enthusiastic about the music and culture it represents. 3. "The Driver" - Physical Distribution (lb 15, 000 p / a ) Will be in charge of delivering the pressed vinyl / cd 's to record shops. He / she will have to have a driving license, automotive transport (preferably a van) and be physically fit.
It is also preferable that the person be into 'urban' music and that they can converse with shop owners and retailers on the music we are distributing and the service we provide as a whole. 4. "The Techie" - Web Manager & Technical Support (lb 15, 000 p / a ) He/She is responsible for the upkeep of equipment in the office, as well as being in charge of designing and maintaining the website. He / she will manage the office network and be responsible for data security and backups. It would be preferable, but not essential, for all employees to have a passion for 'urban' music in its various forms. They must all be enthusiastic, vibrant and sociable people that enjoy working within a tight-nit team. Weaknesses In Your Management & How You Propose To Deal With Them: My main weakness is my lack of management experience, but I think the skills that I have learnt through producing artists and bands - namely diplomacy, people management, time organisation and civil stubbornness - will stand me in good stead in the business world. I have also learnt many business skills and practices during my time studying for my BA in Recording Arts.
This course provided me with a solid grounding in all of the aspects of business management and organisation and was specifically focused on the working within music industry. I'm currently in talks with the Prince's Trust, to help with some financial aid and business support, which I feel will be useful and provide me with a source to voice questions or queries to. The Service A Simple Description: Blue Label will provide mastering, pressing and distribution for London's 'urban' talents. For a fee we will take your song and get it out to DJ's, independent record shops and record company A& R's. Clients will arrange a time to come into the office and meet with one of our personal sales executives, where they will discuss how many copies of their song/EP they want and which format they would like it in. The client will then be asked to sign a contract stating that they understand how many copies they want and what will be done will those copies, namely how many will be distributed by Blue Label and how many will be theirs to sell themselves.
The contract will also state that if the artist / producer get signed on the back of their respective Blue Label release, a one-off fee will be paid to Blue Label for the work it has done to get the artist / producer signed. Another stipulation in the contract will ask the sign to state that monies paid to Blue Label for their service, came from legal sources. This is to ensure that we are not accused of dealing with money made through illegal activities. If this question is not answered, Blue Label will discontinue working with that artist / producer until such time as they can state that their money is legal. Once the contract is signed and all fees are cleared, the un-mastered song will be sent to the Independent Pressing Co.
who will master and press the specified amount. On completion, our physical distributor will pick up the pressed copies and distribute them to respective record shops, returning with the pre-arranged amount for the clients to pick up from the office. Why The Service Is Unique: No one else provides all the services we will, in one place. Other companies will do these services individually, but not all of them together and with the knowledge and expertise in the 'urban' music world and our large number of contacts will enable us to get the right music to the right people.
Our service also provides our clients with the opportunity to keep their masters, something which when talking to record labels, gives artists / producers more leverage in contract negotiations, as well as a giving them a quality mix of their works for prosperity. This service will help to launch some of Britain's finest 'urban' talents, who may well go on to become the 'pop's tars of the future. Without our service it is possible that these artists could be waiting for years to get signed to a record company. We are trying to change the face of a service that many people don't think about when they first start recording songs. We aim to take away some of the fear and anxiety typically associated with pressing your own recorded work, better enabling more talented people achieve their ambitions of success.
Brief Survey Of Competition: In 2002 there were over 60 independent distributors based in London, there were also over 40 independent pressing houses. Service Development If the business goes well we hope to expand our distribution network firstly, to London's surrounding counties and eventually to a national level. There are other possibilities for expansion discussed later in the plan (See p. 12) Intellectual Rights Applied For: We will be applying for trademarks on the business name and logo. As part of our expansion options, Blue Label may develop into an independent label and therefore copyrights in the recorded works of signed artists would be owned, partially or fully, by the label.
Marketing The Market - It's Size, It's Past & It's Future Growth: Blue Label will be wor...
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