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... single, one-size-fits-all desktop operating system into a diverse family of operating systems and mobile technologies. Today, Windows products help people worldwide achieve their potential at work, home, and just about anyplace in between. On November 10, 1983, Microsoft announced Microsoft Windows& reg; , an extension of the MS-DOS& reg; operating system that would provide a graphical operating environment for PC users. With Windows, the graphical user interface (GUI) era at Microsoft had begun. Even there were some other good OS before them, like UNIX and Mac OS, their products was still very successful.
D. Competition Before Bills starting his business and his products there were already some products in the technology market like Unix and Mac OS. They were complicated and require high skills of education and training. When Dos that was Microsoft Companys first product has come out, it overtakes and influences a large area of the technology market. The software attracts home user and office because it was more user-friendly and easy to understand without requiring high level of technology skills.
In a matter of fact, it was very hard for Bill to construct such a huge and high technology company because he has not gain any support from the government. But hopefully, he got his great financial support from his family. E. Management His company is a labour intensive system. There is 50, 500 staff and it has branch department in 70 countries. His aim is to make everything on the top, every product should be on the top of the high tech equipments.
Therefore he paid a lot on the development. This year, the company is committed to a long-term view, reflected in its investment of more than $ 4 billion on research and development. His has some main management targets. One of Microsoft's key strategies is, "Find smart people who know the technology and the business. " (According to the authors of Microsoft Secrets). One of the reasons why Microsoft people need high levels of competence is the fast-changing nature of the industry in which it competes. Microsoft rose to its position of industry dominance in a period of a few years, and Bill Gates, the company's well-known CEO, is determined that the company will stay on top.
For example, Gates and other Microsoft executives recently concluded that the company needed to embrace the Internet and incorporate it into virtually all products and services. As a result, software developers and marketers need to be able to acquire new skills quickly. Financial report of Microsoft A. Financial Highlight: In millions, except earnings per share Year Ended June 30 1998 1999 2000 2001 2002 Revenue $ 15, 262 $ 19, 747 $ 22, 956 $ 25, 296 $ 28, 365 Operating income 6, 585 10, 010 11, 006 11, 720 11, 910 Income before accounting change 4, 490 7, 785 9, 421 7, 721 7, 829 Net income 4, 490 7, 785 9, 421 7, 346 7, 829 Diluted earnings per share before accounting change 0. 84 1. 42 1. 70 1. 38 1. 41 Diluted earnings per share 0. 84 1. 42 1. 70 1. 32 1. 41 Cash and short-term investments 13, 927 17, 236 23, 798 31, 600 38, 652 Total assets 22, 357 38, 321 51, 694 58, 830 67, 646 Stockholders equity 16, 627 28, 438 41, 368 47, 289 52, 180 (web 16 - 09 - 03) B. 2003 Annual Report h INCOME STATEMENTS (In millions, except earnings per share) Three Months Ended June 30 Year Ended June 30 2002 2003 2002 2003 Revenue $ 7, 253 $ 8, 065 $ 28, 365 $ 32, 187 Operating expenses: Cost of revenue 1, 368 1, 238 5, 191 5, 686 Research and development 1, 184 1, 336 4, 307 4, 659 Sales and marketing 1, 543 2, 104 5, 407 6, 521 General and administrative 284 1, 194 1, 550 2, 104 Total operating expenses 4, 379 5, 872 16, 455 18, 970 Operating income 2, 874 2, 193 11, 910 13, 217 Losses on equity investors and other (14) (15) (92) (68) Investment income (loss) (617) 689 (305) 1, 577 Income before income taxes 2, 243 2, 867 11, 513 14, 726 Provision for income taxes 718 946 3, 684 4, 733 Net income $ 1, 525 $ 1, 921 $ 7, 829 $ 9, 993 Earnings per share (1): Basic $ 0. 14 $ 0. 18 $ 0. 72 $ 0. 93 Diluted $ 0. 14 $ 0. 18 $ 0. 70 $ 0. 92 Weighted average shares outstanding (1): Basic 10, 830 10, 737 10, 811 10, 723 Diluted 11, 061 10, 862 11, 106 10, 882 (1) Earnings per share and weighted average shares outstanding for the three months and year ended June 30, 2002 have been restated to reflect a two-for-one stock split in February 2003. (web 16 - 09 - 03) We can see the net income is become more and more.
It means the company is running even more successful than before. We also see the research and development fee are so much, he spend a lot of money to develop new product, to keep his product on the top of the market, and innovate more new product for people to use, making our life easier than before. The Future His company is always keeping their products on the top. They are not only concentrating on the Operating System, but also other field of high technological products. For example, they are recently innovated the new computer games machine (XBOX), and also the Windows CE to work on the PDA. Again they gained a great success.
I believed that their products will also leading the market, and will bring many convenient to us. They will keep innovating new products and making all the software more users friendly and easy to use. No doubt, his company will still be one of the best in the world. And his management skills are a good example for us to learn. (Bill Gates: Well, business will be changing more in the next ten years than has in last twenty-five. Because of the digital tools and, in particular, the PC and the Internet, the way that we organize our business, the way that we use our workers, the way that we buy and sell, the way that we collaborate, all of those would be very different. The leading companies, the successful companies of this next era, will be the ones that embrace this digital revolution and build what I call a digital nervous system. ) (According to the Interviewed on March 11, 1999 in Yokohama, Japan. ) From this interview, I could find out that he is going to make his business even better.
Making the products to suit people, to make people comfortable, to make people interested, are the aim. Hence, I forecast that his product and his business will be even successful. Reference: web web web web web Business at the Speed of Thought < Bill Gates 1999 >
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