Example research essay topic: Research And Development Employee Turnover - 1,156 words

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... one strength on the market. Here is the following model of which intrinsic factors must work together cohesive or else Precise Biometrics might not achieve its goal or vision. We will focus on the following topics due to the word limitation: The Organizations Task Fundamental Resources Organizations cultural framework The Board Technical support The Strategy 5. 1 The Organizations Task The company is delivering a security system, but also conformability, cost efficient solutions and loyalty to customers. This is all weaved into the companys goals, which are to become the main players on the biometric market as well as to supply products within the three different areas: IT- security, passage systems and built-in solutions. The visions are to become the world leaders in biometry within IT and mobile products.

Also to achieve the rank of world leading in the IT security product sector such as, computers, mobile phones. 5. 2 Fundamental Resources The fundamental resources are those such as offices, financial resources and competence. These are all gained through either external financial assistance or that the company builds them with the existing resources. Precise Biometrics try to place themselves geographically as close to potential customers or scientific research areas such as: beside the leading scientific university in Sweden or Washington D. C where they have a customer who whishes to remain anonymous. They have offices in these areas where they move to the important areas globally around the world where the biometric competence or demand is high. The competence in the business is high, where the annual report stated Precise Biometrics most important source of success is from competent and motivated workers.

Here the term competence is divided up in five areas; knowledge skills, experience, ethics and connections. 5. 3 Organizations cultural framework We have already established that Precise Biometrics is very carefully of taking care of their employees. The goal is to synchronize personnel together with the culture of the organization. This would then minimize the rate of employee turnover, which could damage the company if they loose the competence to a competitor for example. Precise Biometrics is very careful with their employees and supports them in anyway possible. When the cultural aspects are in perfect harmony profits and competence could increase. Even when the IT bubble burst and many IT companies were forced to stay alive through firing employees, however Precise Biometrics minimized their employee turnover and put the employees safety as a priority. 5. 4 The Board Six people embody the power of being a part of the board for the business, which controls Precise Biometrics.

The board has seven directly employed under them who communicate directly into the business and their co-workers. There are seven different areas of competence in the firm, and every area has its own budget. The budgeted framework is decentralized, which is good and bad. The positive things are that every area of competence can be more motivated due to their own input on the budget.

This gives the employees a certain range of responsibility, which also can motivate the employees. The negative issue with a decentralized organization is that the rest of the areas can make decisions, which arent coherent with the rest of the firm. 5. 5 Technical support This is merely the research and development, which are supporting the business from within. The company will have to rely on the technical advances made within the company as well as externally. If there is no support from the technical side the company cannot progress, due to the market they are in. Technical advances dominate the market, however due to the location of the offices the technical advances are made close to the firm. The company can and will adapt to the changes, just as they saw a gap in the market when the company was founded in 1997. 5. 6 The Strategy Simply to overtake the competitors strengths and goals to achieve perfection so the competitors are extinct.

Their main focuses on the customers are to gain big corporations who buy the products in huge quantities for a respectable price for the customer. The issue of breaching national boundaries to become international is very encouraged. Precise biometrics did very much like Intel did to IBM, sell the product to the compiler of electronic devices before the consumer buys it. Another strategy is to block the competitors through international long-term patent on several inventions. All this is due to the progressive research and development, which Precise Biometrics has. 6. 0 Conclusion The business Precise Biometric is a very comprehensive company, which can stay on the market as long as they are flexible and embodies high entrepreneurial skills. If these two factors are not respected nor accepted the company is putting itself at risk for difficulties in the future.

The most important change the company must make is the penetration on the market, with out an aggressive but flexible entry the company can forget a future on the technological market. Also the 4 ps (see appendix 4. 0) should be paid more attention to. Precise Biometrics needs to stay progressive and flexible, which they have displayed to a certain extent. For the future the company must be more versatile and go into differentiation of products to have a grip on the market. The company Precise Biometrics should perhaps use fairs to build up a personal bond between their customers and takes the opportunity to build new bonds with other people who might be important. The company is still in a growing stage, however the company could have been much further along the line than they are right now.

Recommended future market / product plan: Existing Market New Market Existing Products Market Penetration Market development New Products Product development Diversifying 7. 0 Bibliography and references Armstrong Gary; Kotler Philip: Marketing An Introduction, Prentice Hall, New Jersey 2000 Bruselius Lars; Served Per-Hugo: Integrerad Organisationslra, University Literature, Sweden/Lund 2000 Horngren; Sunday; Stratton: Introduction to Management Accounting Twelfth Edition, New Jersey 2002 Precise Biometrics Annual report for 2000 Precise Biometrics Quartile report 2001 Precise Biometrics Half year rapport - Jan-Jun 2001 Precise Biometrics Rapport between Jan-Oct 2001 Precise Biometrics Newsletter Match No 1 / 2000; No 2 / 2000; No 3 / 2000 No 1 / 2001; No 2 / 2001; No 3 / 2001 Interview with Linda Wallgren (Marketing coordinator) and Caroline Wide gren (CEO assistant) at Precise Biometrics, 23 rd 24 th Sept, 2001. Interview with Christina The lander, accounting manager. Interview with Niclas Nellhag at Precise Biometrics, 24 th Nov, 2001 Articles from Dagens Industri, frn web 12 / 11 - 01 and 21 / 12 01 APPENDIX 1. 0 The market growth plan for how a company might succeed on the market. 2. 0 The famous American psychologist Abraham Maslow designed a hierarchy of needs. This is very special due to the fact that a human being cannot continue to the next step without fulfilling the step.

Research essay sample on Research And Development Employee Turnover