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Example research essay topic: Todays Society Mobile Phones - 1,214 words

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Biometry is a technology based on identifying people by every individuals unique fingerprints. In Sweden a young security company by the name of Precise Biometrics started in 1997 has gone into a new area on the market of fingerprint readers. From the maturity phase to the penetration phase (see appendix 1. 0) and this means that the firm must establish itself on the market to successfully sell the products, which have been developed. Firstly we will see how the company will be analyzed.

Shortly after this we find the three different areas, which the products they have are specialized in: 1) IT- security 2) Passage system 3) Built-in systems Then we will see how the symbiosis of certain areas of the company can achieve progress. Towards the end of the analysis we can find the company must redirect into a more market friendly way to achieve a strong grip on the market. How should the company Precise Biometrics prepare for the future market? 1. 0 Introduction The need of security has always been a very fundamental and important issue among human beings. 1954 the famous psychologist Abraham Maslow synthesized a hierarchy of needs (appendix 2. 0), which has been vital to the business world. On the most fundamental level of needs we can find that after the need of survival we find that security is next. Especially in the year of 2002, where the business world is greatly affected and it is more significant than ever! The company Precise Biometrics was born in 1997.

This company took a patent of a certain way of reading the fingerprints of a human, a revolutionary step in biometrics. Students from the Lund University in Sweden started the company, which last January had a total turn over of 500 000. The rapid growth of technology in the last couple of years has created a need for more security. In todays IT society we can find that there is a craving for private businesses wanting to be sure that authorized personnel must only see their confidential information.

One of the factors that affect every business in the developed countries today has something to do with information technology i. e. : Internet, mobile phones or simply a bank machine. Perhaps some sensitive material about the annual profits of company XYZ is sent through e-mail one needs to appreciate the type of security it requires. Due to the vast majority of businesses being flexible and mobile in todays society we must appreciate the need of a good security system to secure the customers need of security. This is what Precise Biometrics work with. The 11 th of September 2001 is another interesting example of how security systems are insecure in todays society, and after this terrorist attack we as a western society have increased our need for security. (appendix 2. 0) 2. 0 Research question The main theme of this analysis is to put the company in the focal point and challenge their way of organizing for the future.

Are they prepared for the future? Will the company adapt to the market or make the market? How is the organization structured? What are the cultural aspects?

How will the technical factors affect the company? All of these questions are affecting the future of the company, if they do not work in symbiosis there might not be a future for the company. The one question stands: How will the company Precise Biometrics prepare for the future market? 3. 0 Method and procedure We have chosen to take the more analytical point-of-view on the company in its internal environment. Therefore we are going to look close at what kind of demand there will be on a company like Precise Biometrics for it to constructively adapt to the future market. The main flaw of the company, which has to be appointed special attention to, is that the company is young therefore the intrinsic environment is not fully developed yet. The last part of the essay we will take constructive decisions, decisions which are based on the companys well being and for the firm to be able to progress into the future without as little fear as possible.

The materials used for this essay are interviews, the companys homepage, industrial magazines, banks, managers and sensitive information directly from the company and employees. 4. 0 Main results and findings Biometric is a technology based on identifying people by every individuals unique fingerprints. Today we use fingerprint readers, but in the future we might adapt this same technology to read the iris of the eye. Compared to earlier technologies where it is merely read at certain pattern on the fingerprint Precise Biometrics reads the entire picture of the fingerprint. Not only is this technology more secure, but it also assures that even a damaged finger can be tried for a security check. Precise biometrics has three main product areas: 4. 1 Information Technology security Within the IT-security sector Precise Biometrics fulfill two functions; increased security at logins and at transactions, according to the manager of the company (appendix 3. 0). Compared to other systems Precise Biometrics systems can identify or verify a certain person, compared to the knowledge of a 4 -digit code, which anyone can obtain.

The company firmly assures that this innovative system is user-friendlier and more secure than the systems we use today. Not only are they easier but the administrative costs and time should be cut when using Precise Biometrics, due to the problems when changing a password or code. The fact that loosing ones finger is quite difficult compared to a password or a digit code. During the year of 1999 the operating system Microsoft Windows NT introduced for the first time in IT history three different ways of logging into the program. This was a combination of a SmartCard, password and a fingerprint reader. 4. 2 Passage system The usage area for Precise Biometrics products is for passage systems. This area is mainly focusing on the authorization of an individual into a certain area in a building or room.

The authorization is tied to the individual, and not a key or code. This would then eliminate the risk of keys being lost, a breach of the security code or any other areas of administrative costs. This area of usage is not only appropriate in factories, companies, governments but also to the regular person in society. For example: cars, apartment doors, garages or elevators. 4. 3 Built-in systems The third area is called built-in solutions, where an integration of reading sensors are used in mobile phones, computer mouses, keyboards and / or public lockers. With Precise Biometrics technology, which is patented to 2017, the reading sensors can be made so small and power saving that it will be more cost effective, and the economy of scales decrease. 4. 4 Product overlook Fundamental product: To supply security. Tangible product: Strives to provide quality and user friendly devices.

The branding Precise is mainly used for the consumers to relate to the product. Extended product: Deliver technical support and upgrading on the software for the devices. 5. 0 Analysis and discussion If a company is supposed to be as effective as possible several factors must work in a symbiosis or else the company might l...


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