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Example research essay topic: Basketball League General Motors - 1,452 words

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... volution in which senior executive encourage risk-taking and open debate in the name of selling more cars and trucks to a diverse customer group. As a result, the recently adopted brand management structure identifies diverse markets with high sales potential for specific brands and develops strategies to focus those brands against those markets. These highly focused brands, including the "all new" Pontiac Grand Prix, Chevrolet Malibu, Oldsmobile Intrigue, Cadillac Camera, Buick Century, and GMC Yukon are being received enthusiastically by the marketplace.

Developing Effective Strategies Changing buyer demographics drives General Motors efforts in identifying new non-traditional ways to reach different customer groups. As a result, GM's fresh image is starting to emerge on a variety of fronts and with a series of alliances aimed at rebuilding the corporate brand image in highly targeted activities. GM is striving to connect with customers in a variety of promotions and venues. For an example, the exclusive automotive sponsorship of the WNBA, the professional women's basketball league formed by the NBA, is a powerful way to connect with women and crystallize a new type of relationship. GM's sponsorship of the basketball league will likely be joined with Concept Cure, GM's partnership with the fashion industry that has risen over $ 700, 000 toward the fight against breast cancer.

In this way, GM will continue to reach women through causes that matter to them. In an intensely competitive market, GM leads a cultural revolution to reclaim a "position of excellence. " Our goal is to reach every customer on their terms and provide them reasons to buy their next car or truck from General Motors. Products - Work includes using advanced technology to develop vehicles with cleaner emissions and better fuel economy. Plants - GM has reduced pollution from its North American manufacturing operations by 24 percent over the last two years.

Partnerships - General Motors is co-chairing a research project which studies sustained mobility needs and methods of transportation, as well as future land transportation systems. The World Business Council on Sustainable Development coordinates the three-year project. People - The strongest asset of GM, well-trained and competent employees are essential to sustainable development. "We strive to have the best-trained environmental engineers in the world" For industrial companies, 'sustainable balance' is a term loaded with vast complexities, emotions and implications as we struggle with the balance between our growing global economy and our basic human needs, "General Motors understands the issues surrounding sustainability and is actively engaged at all levels of the company to create the balance between sustained economic and environmental needs. Not only do we see the moral issue, we agree that the economic upside to sustainability is considerable, " GM's sustainable development efforts are focused on four areas: Products - Work includes using advanced technology to develop vehicles with cleaner emissions and better fuel economy. Plants - GM has reduced pollution from its North American manufacturing operations by 24 percent over the last two years. Partnerships - General Motors is co-chairing a research project which studies sustained mobility needs and methods of transportation, as well as future land transportation systems.

The World Business Council on Sustainable Development coordinates the three-year project. People - The strongest asset of GM, well-trained and competent employees are essential to sustainable development. "We strive to have the best-trained environmental engineers in the world, "Sustainability is a balance of environmental, social and economic objectives, how that balance is achieved will change from time to time as the make-up of the objectives change. But we people must maintain the equilibrium. " Dealer Network -- The Key to Success For nearly three decades, General Motors has been committed to growing a diverse and financially successful dealer network. GM was the first U. S. automaker to institute a structured minority dealer initiative in the industry.

By today's standards, minority-owned dealerships are becoming more prominent. The path, however, was completely uncharted for those early pioneers who faced incredible odds in obtaining a retail automotive dealership. Those pioneers found that owning a piece of the "American Dream" and running it successfully presented an even greater challenge than imagined but it laid the groundwork allowing us to realize the significant growth today. Since 1972, GM has provided industry leading training opportunities to qualified minorities to help prepare them to become future dealers and to help them succeed once they become dealers. GM has increased the number of minority-owned dealerships to the highest number since the program began. Today, of the 332 minority dealerships GM includes in its ranks, nearly 70 percent own their dealerships outright.

As significant, GM has dramatically improved the quality of dealership opportunities. The selection process for identifying new dealerships has been standardized, and factors such as size, location, demographics, complexity of operations and investment are considered when matching candidates to dealerships. The result is that new minority-owned dealerships are more profitable than ever before. The result is a "win-win" combination for everyone because managing dealer diversity increases opportunities for others while strengthening GM's competitive global advantage. Competing All Over The World In Europe, America and Japan the three developed areas, the automotive leaders like GM, Ford, Fiat, Volkswagen, Honda, Toyota, etc... not only try for keep their market share domestically and occupy as much as the market as they can, but also at the same time compete with emerging countries like Korea and Mexico at lower price products.

In dealing with new growing markets like Asia-Pacific, East Europe and South America, those leading companies actively start to look for collaboration with local national industries while they still have to compete for more market share. They are like to abandon the traditional way which is to transfer outdated automobile to developing countries' markets, instead of that, exporting new technology and new concept automobiles to improve the local level of car industry become a mission statement of those who are leading the automotive industry localization. Beside that, the impact from developing economic countries on medium or lower price products can become a positive influence to the world leaders. Although it is impossible to avoid the multilevel structure of world auto industry, up to date, US, Japan, Germany, Italy and France are still playing important roles with their competitive strength and advanced technologies.

In competing with other automotive giants all over the world, GM has many competitive advantages: Across five continents, seven oceans, and twenty-four time zones, General Motors operates twenty-four hours a day building transportation for the world. This means the global opportunities at GM for talented people are as wide as the world. From the design and engineering of new state-of-the-art plants in Argentina and China, to developing new marketing programs for all of Europe, you can go as far as your hard work and determination will take you. Throughout North America, GM builds, designs and markets some of the worlds most famous and most successful automotive nameplates. International operations in Europe, Asia Pacific, Latin America, Africa and the Mid-East build and market vehicles under the Holden, Isuzu, Opel, Saab, Subaru, Suzuki and Vauxhall brands. GM operates one of the world's largest and most successful financial services companies, offering a variety of automotive financing and home mortgage services.

GM produces advanced-technology electronics systems, products and services for the world's telecommunications, automotive electronics, aerospace and defense industries. Trend of Automobile Industry Worldwide Over Time Cooperation and acquisition The international merge and acquisition in automotive industry has never stopped since a long time, all big companies have been trying for approaching their objectives by dedicating on competitive strength and taking out or merging competitors. In the late 20 th century, there was powerful strength among those leading companies, the concept of competition changed in some ways. The main objectives are not to beat their competitors, but to collaborate in order to share a high expense on the new technology research of high-tech automobiles, thereby to minimize the risk of independent development. Partnerships: GM's global partnerships include product, powertrain and purchasing collaborations with Fuji Heavy Industries Ltd. , Isuzu Motors Ltd. and Suzuki Motor Corp.

of Japan, and Fiat Auto Spa of Italy. GM, Suzuki and China's Shanghai Automotive Industry Corp. are partners in GM Daewoo Auto & Technology Co. of South Korea.

GM also has technology collaborations with Toyota Motor Corp. and Honda Motor Co. of Japan, and vehicle manufacturing ventures with Toyota and Renault SA of France. Partnership timetable: 1993: GM, Ford, and the then-Chrysler Corporation enter into an agreement with U. S. government to develop a production prototype vehicle by 2004 that gets up to 80 mpg while maintaining today's affordability and features.

The program is called the Partnership for a New Generation of Vehicles. GM unveils its PNGV prototype, the Pre...


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Research essay sample on Basketball League General Motors

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