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Example research essay topic: Ten Minutes York Times - 1,031 words

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... around or even an old cow. Well it is because that we are attracted to good-looking people and want to be around them. In addition, words have been removed from this ad altogether to reinforce the images without any distractions.

Images take the form of words and theses directed combinations of images help involve in the ads that we look at (O'Niell, 1990). In addition, this ad also illustrates the use of transactional language that can be identified by the disclaimer in the lower right hand corner. The disclaimer indicated that this was an ad for Marlboro cigarettes. I remember some time ago when I purchased a watch because of an advertisement, which had a well-built man in a well-fitted suit and a well defined chin line, and was blow torching some metal figure.

He was wearing this watch and I thought that if I had this watch people would view me as this good-looking man despite the fact that I did not have the suit, defined chin, and of course a blowtorch. Even when my financial lending institution told me that I did not have the adequate funds I resorted to the credit world that was all too familiar with me already. Despite my better judgment I purchased the watch and flaunted it around like a trophy for a day or two until I saw another watch advertisement with a jet fighter in it. The transition from wrist to retirement for the watch was swift. Next in line of advertisers in this magazine was the famous brand name of Whiskey "Dewars." This ad has a picture of two well-dressed men sitting on what looks to be a very expensive couch. The caption read, "When Whit and Richard walked out the gates of as major software developer to build a board game, friends thought they had lost it.

But they put their heads together with an art guru, a wordsmith, and a talkative mime- and the result was Cranium. It is the first game board to use both sides of the brain. It is selling like crazy and they are looking pretty smart. They " re Dewars.

Well once again I am to believe that because of these guys instant success with their board game that I can share their intelligence by drinking Whisky. I always thought drinking alcohol killed brain cells, but in this case maybe not for us guys. Oh did I mention the cerebellum floating in a jar next to them in formaldehyde? Perhaps it is all right to indulge myself with a bottle of Whisky; I owe it to myself. I should be able to become rich and successful in this capitalistic society and what better way to get started that some Whisky?

Advertising that tend to endorse impulsive, self-centered feelings, and without the hedonism stimulated by the mass consumption, the very structure of our business enterprises would collapse (Ehernreich, 1990). The last advertisement that I read was one that explained to me the benefits of a ten-minute workout. The model that was on display was doing two different sets of exercise that I was taught in seventh grade P. E. He was physically fit and it was hard to believe that he was able to attain his physic with these simple and effective techniques.

The article read that all of the unwanted belly fat and side-rolls would be eliminated if I dedicated ten minutes a day toward this exercise. There even was a banner scrolled across the banner that informed me that this exercise was both approved and recommend by leading physicians. In addition, this exercise would help eliminate high cholesterol and prolong the aging process. I cannot think of a doctor that would disagree with the fact that any aerobic exercise would help increase the metabolism and help shed the weight. In fact, the more I think about it, is ten minutes even enough time to get heart rate up? I remember back in high school when I had to workout for at least an hour a day in order to maintain a somewhat trim physic.

My desk job keeps me in the seat for the worst half of the day and when I get home I might be able to muster enough energy to dedicate ten minutes towards a work out. However it seems to me that these scare tactics are very typical of the technique of fear (Shrank, 1994). It is very easy to put fear into a man's mind especially when it comes to our health. As long as men still have access to our daily intake of pork rinds we are accustomed to purchasing anything for a quick fix it solution.

As I turned the pages one by one I could not help but see the common thread that was interwoven in the fabric throughout this magazine. We live in a wonder-world like that of Disneyland with lights and sideshows to distract us while they take our money. We as men are easy targets and despite evolution we will continue to be an easy target for advertisements that lure us into this world that provides us material possessions that we think will help define us and how we want to be perceived. I think that advertisements are similar to New Year's resolutions for the simple reason that they are quaint exercises in futility. Men are doomed to fail before we even sober up from our Whisky. This constant circle that goes around with advertisers and the way we want to be seen is an endless downward spiral to financial destitute with the ad people coming out on top.

Work Cited Ehrenreich, Barbara. Spend and Save. From the Contemporary Reader. Longman.

New York. 1990. Lutz, William. With these words I can sell you anything. From the Contemporary Reader. Longman. New York. 1990.

Maxim Magazine. January 2000 Edition. The Curtis Circulation Company. New York, New York. 1999 O'Niell, Charles A.

The Language of Advertising. From the Contemporary Reader. Longman. New York. 1990. Shrank, Jeffery. Invisible Persuaders: The Battle For Your Mind.

Video Cassette. New York Times Production. 1994. Shrank, Jeffery. Why You Buy-How Ads Persuade. Video Cassette.

New York Times Production. 1994.


Free research essays on topics related to: longman, york times, exercise, whisky, ten minutes

Research essay sample on Ten Minutes York Times

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