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Example research essay topic: Ad Campaign Target Group - 1,170 words

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... nk and left it at that. It did not dawn on me until I found a website with pictures of myself and other Roxy girls showing the clothes that we were wearing and where the consumer could go buy them. I had no idea were I was when these pictures were being all I know is that Quiksilver knew what they were doing and had accomplished it through me.

From the strategic placement of phone booth ads all along the Beach Cities, to buses totally painted from bottom to top with Roxy pictures the advertising market know where Roxy sells best and they are there on top of it. We have focus groups about once every 3 months with the advertising agents trying to pry as much info as they can out of us to pour into their Champaign. I can clearly see the psychology of what has been happening to me these past years, they have been using me as a key to get to their target market, teen-age, athletic, and the stereotypical California girls. I travel with sales reps all over the country to trade shows to meet and model the new clothes and accessories for clients. By the end of the trade shows that I attend I have not only tried on about 500 different outfits, but have also witnessed some of the must hard core brown nosing and kiss asses that I have ever seen. The sales reps will literally do anything to get a big sale to a client with money.

They do what needs to be done whether it be take the client to dinner or have one of us young models promise to make an appearance with them at a trade show after party. Though Roxy is a pretty durable brand and has cute clothes, people buy it for the logo that is on every item at least 3 times if not more. We always joke about some of the clothes that the designers put out because like one of the sales reps told me- who in their right mind would ever want this piece of junk? Then promptly she turns around convincing the client that they need to have this item, because it is the new hot thing.

Every company I have worked for has a Target Group. Usually they target people through the categories of Age and Social Status. When I arrive at a job I am always informed of the Target Group so I know my role in the picture, film or commercial. Going into jobs I am positive that the company has done extensive research on what sells, what does not sell, who they are going to sell to, where they are going to sell and most important to me what EXACTLY they want the girl in their ad to look like. Companies have a long thought out mold of what they want the hired model to look like. They may make a few changes on me in order for me to fit that mold, whether it is more makeup or tighter clothes, they fix me up so they can sell to their Target Group and make money off my image.

For example if I where to get a job for a teen magazine I would be one of 4 girls on the job. This is how every magazine fashion story is always set up. The magazine is obligated to make their contents equally appealing to everyone. They have one Blonde (thats me), one dark haired girl, always a dark skinned girl either African American or Indian etc and one Asian looking girl. They always cover all of the bases to get as many different people to read their magazine as possible. For a teen magazine job I would be very natural and usually always smiling and doing some fun activity.

The pictures have to be faultless so that all those mothers who see their 12 -year-old daughters reading the magazine wont send the magazine masses of hate mail. On the other hand when I am working for a companys ad campaign I am either the only girl on the job or am with another guy. I am hired because the client thinks I have the look to sell their product to their Target Group. I worked for an ad campaign for perfume and it was a high fashion job, lots of makeup and lots of money (picture enclosed). The target market was young women in the upper class of society. It.

was black and white, very serious and seductive ads. Even though I have worked many different jobs I feel I as a person have no effect on the picture that is put out on the market, it is nothing more than the image that the client wants me to present to the specific people and thats my job. Every company has to watch the ground their treading, so as to not offend any race or social group. This job is not easy considering the anal world that we live in.

For every different market companies put out a different ad, or the same ad but with a black girl instead have a white girl, or maybe a Latin girl instead of an Asian girl. The class of the clothing or companies goes down with the class of the people. This type of trend goes along with every advertising company, they will only put their ads out where it will be useful to them and make them money. The key in every move that companies make is always geared toward Money, behind every ad magazine or commercial the motive is always in prospects of making money. The bottom line is companies and magazines know the buyer. They know where you buy their product, where you do most of your shopping and what you pay with.

They know how much you will spend on clothes and how much they can rip you off. Companies know how to bend rules to get you into their store. They know what you want to see on a ad and what will make you buy their product whether it be Michael Jordan or me (in one form or another). They have been watching you from a young child predicting what you will wear and how you will wear it. It is a cycle, we market new ideas and while the buyer eats it up we are preparing for the next. No matter how ridiculous something may be if Vogue puts it on their hot list people will be wearing it and paying through the nose for it.

Thats the way of the advertising market they know you and they build everything they do around what they think they know of you. Because of this you will continue to pay $ 400 for a Gucci skirt or $ 14 for a Roxy toothbrush because thats what we (media) have told you is hot and you have and always will believe all we say.


Free research essays on topics related to: target group, target market, ad campaign, trade shows, magazine

Research essay sample on Ad Campaign Target Group

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