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... store own individual experiences. Barriers are also applied by Miramar to ensure visitor satisfaction is achieved currently and into the future. Temporary rope barriers and white markers are used as barriers to stop visitors walking on certain areas of the course which are being repaired or developed. These barriers are used to provide sustainability for the future golfers experience. Signposts and Pathways are two concluding techniques used through direct controls.
These techniques are similar to car parks and are used on a broad spectrum, effecting visitor flows, interpretation and understanding of the attraction. West Pack Trust Stadium incorporates this extremely well. Pathways have been developed that are wide and open. The pathway leading up to the stadium decreases congestion and makes it an easy attraction to access, even in situations when the stadium is sold out. Pathways also illustrate these widths within the ground, allowing freedom of movement, even in areas of apparent congestion i. e around ATM machines and bars.
Signposts provide direction to an extremely visible location. Signposts at the entrance tell visitors where seats are located, and maps provide information concerning visitor destinations in the ground. Inside the stadium all regions and bays are numbered with the inclusion of more maps to help even the most lost visitor. Upon leaving the attraction signposts also help show visitors where public transport is leaving from and what times they are leaving. An extremely effective management tool used to control visitor flows to avoid congestion, time wasting and enhance interpretation and understanding. Miramar Golf Courses uses these techniques in a unique fashion, due to the perception of golf and demand the visitor has for this.
Pathways are designed to control the flow of visitors from each golf hole, enabling them not to get lost and develop an understanding of the layout of the course. These pathways are also used to create sustainability of the course, acting as barriers to stop people walking on areas that can get damaged. Signposts also enhance the experience. On each hole a description of the hole is provided, informing the visitor.
These techniques are ultimately used to enhance the visitors experience, providing information concerning the layout and style of course. This technique is in high demand, concerning the sport of golf. On the other end of the spectrum is Zebos, which does not use pathways but visitor flows to establish pathways, to different areas and environments of the attraction. The layout creates many flows into different areas and is used to decrease congestion through its open layout. Financial controls are techniques used to both control flows and enhance the experiences of the visitor Three major subtopics of cost of parking, cost of entry, and activity cost, outline these techniques. Westpac Trust Stadium uses the financial technique to its advantage on many scales.
As previously discussed parking is used in an effective manor to increase visitor experience in creating a deterrent, by shifting visitors from using private transport to public. This has been created by high costs of parking to decrease traffic congestion, as previously discussed this enhances the visitor experience. Westpac Trust Stadium also offers many different attractions and sporting fixtures, and costs vary depending on the importance or significance of the event. These costs are determined by the demands created for the event and costs either increase with more demand or decrease with less. Membership passes are also provided for visitor who pay a set price to watch a set amount of games i. e Super 12.
These memberships enhance the experience for the visitor, as they are given allocated seats for the duration of their membership decreasing problems incurred of getting separate tickets for each game. These varying prices and memberships ultimately are used to control visitor flows and capacity, decreasing confusion and overcrowding. This is designed in the best interest of the visitor experience. Zebos uses financial costs to its advantage, in controlling visitor flows. Cover charges for entry are applied in the same concept as that of the West Pack trust Stadium incorporating higher costs for increasing demand to stem the flow of visitors. Another financial technique that has been created is due to the location of Zebos, as previously discussed.
To attract more visitors they offer cheap deals on drinks, which attracts more visitors. This attraction usually occurs on a Wednesday night and has proved to be a success, and has ultimately brought in more revenue for Zebos and a higher enjoyment level for visitors. Miramar Golf Course also uses financial control as a means of visitor control. They use high prices for non-affiliated golfers, as a deterrent to decrease flows and increase the experience for avid golfers. This provides an environment where accomplished visitors dont have to put up with the congestion of less skilled visitors. This ultimately enhances a golfers experience decreasing agitation created by those with a lesser understanding of golf.
Educative controls have been addressed previously in this essay, through aspects of signposts, legislature and barriers. These controls have been used to educate visitors in their experience, which enables them to ultimately act in the correct manner to enhance their own experience. These controls help develop an enhanced understanding of what the attraction provides. Although these are important techniques, attractions also use other forms of education, to enhance the visitor experience. Westpac Trust Stadium promotes itself through many forms of media, to inform to visitor on what the attraction is offering. They achieve this through newspapers, billboards, radio and internet.
They advertise upcoming events informing the visitor on times and dates that the event will be occurring. Zebos also uses forms of media to educate and inform the visitor on events they are providing at their attraction. The major form of media, which is used, is a pamphlet called the Package, which circulates around Wellington informing prospective visitors of what events are occurring at different establishments in Wellington. Zebos also uses the radio to inform customers of cheap nights or upcoming events. Miramar Golf Club operates on the other spectrum of education controls where they really do not use media as a form of promotion. This is because they have created demand through their reputation and maintenance of their course, in attracting their visitors.
The visitor experience is ultimately enhanced by the courses maintenance and visitors judgment of the course. The techniques used by these attractions provide key examples and ideas concerning the controls, which are used to help promote the visitor experience. These three attractions provide important techniques used through direct, indirect, financial and educative controls. On all aspect of these controls there are techniques which have been used and incorporated by these attractions to enable enhanced visitor experience. The three examples do provide important information for the tourism and visitor markets.
In order to be successful visitor experience and enhancement needs to be constantly addressed and enhanced. The techniques that have been used under this model creates the idea, that different attractions with different settings need to create more focus on different areas, depending on individual situations. For example WestPac Trust Stadium places a larger emphasis on pathways and development than that of Zebos, which uses visitor flows instead to create effective pathways, where as Miramar uses pathways to create sustainability to ensure that visitor will have the same experience in the future. But it is important to note that these different styles all are striving for the one single goal, which ultimately will enable them to grow and prosper with the enhancement of the visitor experience.
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Research essay sample on Westpac Trust Stadium Pack Trust Stadium Visitor
