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Example research essay topic: Recycled Materials Renewable Energy - 1,438 words

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... red according to EMAS (European Unions Ordinance on environmental processing and environmental audits). They were also certified to 1 S 0 9002. Their goal is for all their companies to be 1 S 0 14001 certified. Stena Gott hard Atervinning, are one of Stena Metal's Group, they are one of the first division to implement TNS.

Natural Step motivates the companies on environmental aspects. Competition is increasing in marketing for recycling and environmental services as organisations and businesses are effected by environmental demands. When the company were looking into environmental training, they decided upon TNS as they found the four systems conditions to be an easy training model and they could easily link them to their daily behaviour. The TNS framework was used for their environmental training internally, and applied to their business operations.

When using the four systems conditions they found they had zero waste. Waste Management today is a vital link to a sustainable society, for waste and recycling companies to be successful, they must be environmentally responsible and safe. In Stena Metalls annual Reports, they devote two pages to their environmental approach. In addition, in 1996 / 1997 gross revenues amounted to SEK 292. 8 m, which was a 40 % increase compared with 1995 / 1996. Internet Another company Scandic Hotels AB had losses between 1990 and 1992, CEO, Roland Nilson was brought in to improve the company. He realised that the way forward for the hotel would be to introduce new values towards caring for their guests, workers, shareholders, the community where it was situated, and the natural environment.

He realised concern for the earth, and impact of business on natural world was important to many people. He needed to educate management and employees on environmental issues and bring environment issues into practice. He researched environmental values and came to the decision that TNS had credibility in both environmental and business circles. The CEO met with Dr.

Karl Henrik Robert and was impressed with his approach. Dr Karl Henrik Robert give a presentation to introduce TNS and they proceeded with TNS as their environmental, educational program. After their training in TNS, employees made suggestions and some were implemented after meetings on topics. TNS is part of the way Scandic Hotels do business now and in the future. When introducing TNS they produced an environmental guide that contained a description of the Environmental Dialogue process involving visions for 2000, environmental goals, policy and their recent activities. It also covers principles behind TNS framework and including human activities into natures cycle and the four systems conditions.

In meetings they looked at ways in which they could make environmental improvements in Scandic Hotels, they also drew up a program to suggest ways they can reduce their impact on environment through their environmental networker. They came up with, ideas to be carried out and implemented ideas that need further investigation, and ideas that need investment. The program has been produced, and given to employees and guests in the hotel. More than 1500 measures through environmental dialogue have been implemented.

Scandic hotels have reduced their environmental impact by introducing a 97 percent recyclable room, where 1000 rooms produce 60 tons less plastic waste (a reduction of 70 percent), 10 tons less metal waste (50 percent reduction). Scandic saved 40 tons of soap in one year by changing to liquid soap dispensers, reduced fuel and water consumption by using more efficient washing machines and increased its market share due to positive public response to its activities. In addition, they have introduced in typical areas 25 percent light sockets filled with low energy bulbs. They have made bicycles available for guests and workers to lessen the impact on environment.

Any Eco-efficiency and cost saving initiates are resulted in higher profits for the company. This was popular with customers, but not only, that it also contributes to a healthier environment. In relation to 1996, annual cost for energy and water has been reduced by almost 12 million SEK (US $ 1. 4 m) Ecological Sustainability is not a cost to the company, it helps profit margins considerably and a competitive advantage. In 1996 / 1998, their goal was to reduce energy and water consumption by 20 % and unsorted waste by 20 %. Their average in this period of energy consumption was reduced by 12 percent per night and water consumption by 12 percent per guest per night, and waste was reduced by 28 percent. Environmental sustainability is a competitive issue, by introducing TNS into their strategy and practices.

They continue to win customer and market share from their competitors. The Natural Step is Scandic Hotel's best team building program they have ever discovered. Internet, and brochure on Natural Step. Interface is a manufacturer of commercial floor covering, there is four manufacturing sites in the UK. They are committed to becoming sustainable and work with The Natural Step in the USA as well as in the UK, Australia, and throughout Europe. Interface put together a learning and development programme for the company, to encourage people to take responsibilities, make suggestions and take risks with new ways of doing things.

The objective of this project was to give training to staff, including those on the shop floor, to learn what sustainability means for Interface and also to contribute to the company becoming sustainable and eventually, restorative. Interface worked with TNS to create a two day training course, a group were trained and then they went on to facilitate the course to their colleagues, and over 2, 500 people have taken a Natural Step within Interface. Employees are ready to contribute to exciting new ideas, including onsite renewable energy generation, accounting for sustainability, and the search for new, less toxic chemicals to use in production. Reductions in waste to landfill have been achieved, an increase of use of post-consumer recycled materials, existing facilities have been redeveloped, reusing much of the material from the old buildings. In addition, the latest technology has been used for energy saving.

Ray Anderson calculated that the company is responsible for 1. 2 billion pounds of petroleum extracted from the crust of the earth each year. One third is used for the materials in carpet, and two thirds is the energy it takes to make carpet. Over 250 million pounds of carpet is produced each year from the United States. With an average life of 15 years, most of this material goes to landfills.

Their vision is to eventually make all carpet from recycled materials and to use renewable energy resources. If this strategy succeeds, the indicator will approach zero Since their journey toward sustainability they have watched their sales rise. Interface has also developed one of the worlds first sustainable reports, which says one of their goals is to become the worlds first sustainable enterprise. Interface in recent years with a turnover increasing from $ 802 m in 1995 to $ 1. 135 billion in 1997.

Ray Anderson, chairman and founder of the company says that after attending training in TNS he understands the urgency of redesigning their products. Also he had realised how wonderful the world was but only now realises what a mess we have made of it. TNS has made him aware of waste streaming not just at home but also at work, his dream is to be committed to leading the way to sustainability. Brochure on Natural step The Natural step organisations have been launched in the United States, Canada, United Kingdom, Australia, New Zealand, and the Netherlands.

Japan and South Africa are now in the process of establishing Natural Step organisations. The Natural Step framework is considered by Ikea, Scandic Hotels, Interface and Collins Pine to provide the best available organising structure for understanding sustainability. The Natural Step is relatively young and their impacts and results have not been evaluated or widely communicated. Book The Natural Step, by Brian Nattrass & Mary Altomare. A large part of destruction is mainly due to business activities or through products and services that they provide.

Though in my opinion it no longer matters who is to blame, all that matters is, that responsibility is taken towards the direction of sustainability for our society. The Natural step provides the vision that guides a company toward sustainability. Bibliography: web web Book. The Natural Step for Business by Brian Nattrass & Mary Altomare.

web web web web web web web web web web web /Brochure. Brochure Book by The Natural Step For Business by Brian Nattrass &Mary Altomare. Brochure Address: The Natural Step UK 9 Imperial Square Cheltenham Gloucestershire GL 50 1 QB Website (from September 1999) web


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