Example research essay topic: Business Transactions Log Satisfied Vs Dissatisfied Customers - 1,360 words

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1 (Satisfying, Paintball Junkies) My friend Rey De Vera, a new paintball supply retailer and proprietor of 511 Paintball in Montclair, didn't have enough capital to make huge investment in buying large amounts of product to stuff his shelves to sell. In particular he was looking for a paintball equipment manufacturer who can make paintball products easily available and at the lowest cost. He made contracts with Paintball Junkie's to be the manufacturer's retailer. In his contract with Paintball Junkie's the condition of selling their brand of products was that he sell a quota or minimum number of their product a week to maintain their business relationship as supplier and retailer. This saved him money and also gave him the flexibility of having not to be financially tied down to any one manufacturer's product made him as a new retailer focus on the business of selling. Paintball Junkies, a manufacturer of high quality paintball storage pods that held the paintballs like a cartridge does bullets and also of the 12 x 12 storage pod holders that professional tournament players around the world used for their ability to hold significantly more pods than their competitors.

This is an example of trying to affect the marketing mix by effecting the distribution by obtaining shelf space for new products; gaining the cooperation of retailers and also effecting seeking distribution outlets in new markets; finding distribution partners. 2 (Dissatisfying, National Paintball Supply) Rey De Vera also looked to National Paintball Supply to be his paintball supply wholesaler. National Paintball Supply's Marketing strategy was to target the new and up and coming paintball supply retailers who had little cash to spend on high priced equipment to stuff their shelves. This is evidenced by the fact that in most paintball publications like Splat, Paintball 2 Xtreme, and Action Sports Games that their advertisements readily show a supply of their products they sell with a number encouraging entrepreneurs to call them. Their advertisements are meant to entice entrepreneurs into thinking how easy it could be to own a large amount of equipment. But it lacks the clarity with regard to the name brands they do sell. In the printed ads in the magazines they should the logos blurred, out of focus, or so panoramic that it's only intended effect was to show the large amounts of equipment to be had a small price.

Only after my friends initial order of supply did he recognize that all the major brand names were not listed. He stopped doing business with NPS after that first order and started making deals with the individual manufacturers after that. This was an illustration of a dissatisfied customer, because of a company's promotional efforts in effecting the marketing mix by target advertising to small entrepreneurs by furthering the business unit strategy of market penetration hides the fact that they carry inferior brands. 3 (Dissatisfying, PC Club) PC Club advertised in Nov 98 issue of the Computer Times a 533 MHz processor for $ 55. I went and bought at the local PC Club and within 5 minutes of installing on my motherboard it fried my motherboard. I went to PC Club to explain to them what happened and they gave me what seemed to be an identical processor and had me install this one to see what happened. Just like before it fried my motherboard.

I went back and they gave me another processor that eventually fried my motherboard two more times. The source of my frustration was not that the processor kept frying my motherboard but that it seemed to me that the only reason PC Club offered to sell this processor for so cheap was to rid their inventory of what they perceived to be defective hardware. This was not more evident by the fact by they kept giving me a new processor without asking me if it was user error and not machine error. I was dissatisfied with PC Club and their deceptive advertising techniques lower their price to affect the marketing mix to increase sales and further their business unit strategy of market penetration. 4 (Satisfying, Video 94) I am a former member of Blockbuster Video. I bought into their promotional ads that promoted that they had the most copies of the latest hits, however when you got their there was no copies left. The main reason was because their ads ran to wide audience that although the ads were true the number of copies they did carry of each new hit but it didn't meet the overwhelming demand for that new hit.

This is where the story of my switch to my local video rental store came into being. My friend referred me to Video 94, because they always carried new hits like blockbuster, but because their customers were only local the new hits were always available to rent. It was thanksgiving when I went to Blockbuster to find the movie that I wanted was no longer available there. So I went to Video 94 for which I was not a member yet and found the movie I wanted with some extra copies of some other movies I desired to see from Blockbuster but was always available to spare there. I immediately switched and the cost for renting was a nominal fee of $ 2. 00 per night compared to Blockbuster's outrageous $ 4. 00 per rental fee. I was satisfied this business transaction, because they were able lower the price and make available the movies I wanted to see to penetrate the market in small areas. 5 (Dissatisfying, EBay) I went to EBay to buy a C++ Programming Book in +Com.

I found the exact book I wanted and bid and lost until I won. I contacted the seller and he didn't respond until I got this notice when I logged in 3 months later when I bought another book that I had to buy that book to remove a strike against me. I tried contacting EBay, but they didn't respond with any personalized message to make me believe that they really looked into my case and strictly went by their automated programs told them to do. They kept referring me to faqs they had on the website regarding policy of non-payment. I argued to an email responder who gave me a cookie cutter response. I was dissatisfied with this transaction because that one strike still haunts me, because who knows when I will really need something on eBay and the seller who I win the auction from refuses to sell me their item, because they saw the strike against my record.

Luckily this hasn't happened to me yet, but the possibility of it happening is troubling. I am dissatisfied also because this is bad business customer relationship management; because they don't personally answer their email and let a program do all the responding. This will in the long run lead them have small market penetration and decrease commissions off sales. 6 (Satisfied, Amazon. com) I went to get this specific book called professional projects in C++. Net and found it available on Amazon.

com. They had this special buy already owned books section that let previous owners sell their book to prospective buyers. Luckily for me I found this seller that was willing to sell the book for $ 30. 00 which cut a third of the retail cost. I didn't need a credit card or prove that I was a member. I just made up a new membership name, because I forgot my original member name and was set. I sent out the money order to the seller and received the book within 3 days of his receiving of my payment.

I am satisfied with this transaction; because it gives shoppers shop around for the cheapest price and also gives the seller a second chance to recoup the cost of bad purchase by selling it. 7 (Dissatisfied, AOL 2 POP) I bought this new program called AOL 2 POP that retrieved my AOL inbox mail from any computer without having to have the AOL software installed on my computer. You just needed an email client, whi...

Research essay sample on Business Transactions Log Satisfied Vs Dissatisfied Customers