Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Cost Leadership Marketing Strategies - 1,170 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

... italy statements. With Amazon. com the customer only deals with one owner of the merchandise, one payment system, one secured web site, and privacy concern. When Jeffrey Below says he wants a customer to be able to buy anything from one place, he is required to use a virtual store such as Amazon.

com because a real world store could never warehouse endless products for millions of people. The target market of Amazon. com is literally anyone who can see the pages and this means people with access to the Internet. 6) The supply chain management One of Amazon. com growth strategy was improving its distribution infrastructure.

Their plan was to open one or more distribution centers to increase investment and in its existing infrastructure in order to increase efficiency. Currently, Amazon. com sells their merchandise at 20 % above their cost of goods sold. Some products have more room for a profit margin without looking overpriced. Products that have very low wholesale prices may be the initial targets for increasing the consumer cost. By outsourcing or deploying a supplier managed inventory program which allows for direct shipment from the original equipment manufacturer helps to drive down inventory costs.

With fewer expenses, the prices of each product should be matched with the frequency of sales and priced to surpass expenditures by 20 %. Distributing the overhead cost across all product lines with more emphasis on the cheaper products, Amazon. com can make a profit, have competitive low prices, increase stakeholder wealth, and retain and improve their market share. They need to raise inventory turnover and create a better system of carrying it due to the high holding costs of inventory. In addition, reduce "split shipments" to lower operating costs. Without having an efficient inventory and operation, the cost of maintenance will be a burden on the overall financial success. 7) Existing marketing mix GE Matrix SECTOR ATTRACTIVENESS High Medium Low - Low price but profitable - Largest selection of product specially on book & DVD categories - Strong search engineer - Excellent offline customer services - Privacy policy - Return policy - Acquiring online partnership - Form strategic alliance - Online advertising One can easily say that Amazon.

com is the world leader in e - commerce. It became so by providing a highly knowledgeable service to people with various tastes, interests, and styles. A company needs clear and focused strategies in order to reach that world leader status. 7. 1) Product Line The Largest Selection of Select Retail Categories Amazon. com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon. com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.

com, Amazon. com's Auctions, or Amazon. com's zShops, making Amazon. com the shopping destination to find anything. Amazon. com needs to decide on boundaries for its product lines to prevent unprofitable maintenance of merchandise rarely purchased online. 7. 2) Partnerships Amazon has been very successful in acquiring online partnerships.

It has aligned itself with many different companies. The most successful venture for Amazon so far was its multi - million dollar advertising partnership with America Online. The screen button links users directly to the Amazon. com Internet site. This very high profile deal helped Amazon develop a trusted brand name, using the already established and highly trusted brand name of AOL, which already has the trust of its visitors. 7. 3) Price Now Amazon. com is using low price but profitable margin strategy.

Many times what attract customer to buy is the price of the item and its availability. Each item has a price and availability listing on item's page. Low prices are always offered on all CDs, books, toys, electronics, DVDs etc... Many items run for up to 40 % less than in department stores. If the item's price is higher than Amazon's price, Amazon will contact the customer before shipping or canceling the order. Recently, a price changing test was done in the DVD store to evaluate the website in the areas of site design and product pricing. 7. 4) Advertising Advertising has probably been its key to growth, exposure, and name branding.

This form of advertising is called affiliate programs. These programs are: "An agreement between a retailer and a sub - retailer whereby the retailer pays the sub a percentage of any sales generated by the traffic driven to the retailer's site. Amazon has an affiliate program that smaller websites can sign up for. This allows these websites to place an ad or a link on Amazon's website. The sales are tracked and anything purchased results in a commission for the smaller websites. Amazon.

com has had so much success with the affiliate programs that it patented the technology. Part of the beauty of this technology is Amazon generates sales, name branding, and traffic through its website. 7. 5) Services To ensure customer safety and satisfaction, Amazon has instilled three company policies throughout the organization. These policies concern privacy and product returns. Privacy policy When a customer makes a purchase on Amazon. com, the company will ask for some personal information. This information is used to help personalize and improve further shopping experiences.

Some of the gathered information includes name, address, credit card information, e-mail address, purchase history, products viewed by customers, and shops visited. This information is used to improve the company's communication with the customer. All information is protected on the website using various methods in order protect its customer's privacy. Return policy Customer can return an item within 30 days of the receipt of the order for a full refund. Simply indicate the reason for return, include the packing slip and wrap the package securely.

Gifts can also be returned within 30 days of receipt. A gift certificate will be sent as a refund. Amazon. com will basically take any of their merchandise back and always gives the customer the benefit of the doubt. 8) Marketing strategies To develop Amazon.

com's marketing strategies. I will suggest that the organisation to adopt Porter's generic strategic. The three strategic are Cost leadership, differentiation and Focus. In this case, cost leadership is suitable strategy for Amazon. com.

There is no denying that Amazon has a vast inventory, consumer base and reputation for quality; but, with the changing economy, low-price mentality, and an awareness to people of the limitlessness nature of internet shopping, price can be a leading determining factor in someone's purchase. To maintain cost leadership position can capture more market share and increase the sales. Ans off's Matrix Existing Product New Product Market Penetration - Increase brand recognition by free email and sponsor - Improve distribution management - Low price strategy - Product Development - Expand the travel services item - Develop partnership with key auto manufacturer to provide auto parts item - Market development - Global expansion by establish website in potential countries - Build a real world store - Diver...


Free research essays on topics related to: low price, market share, cost leadership, world leader, marketing strategies

Research essay sample on Cost Leadership Marketing Strategies

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com