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... stuff is NOT going to motivate you or help you follow a path to success. Realize the power of this simple, easy to do marketing plan. Its so easy!
And it will bring you success! Without a specific marketing plan ON PAPER, you cannot expect your business to have massive successes. Yes, you do need to put it on paper. Why? On paper you have focus. If you keep your ideas in your mind, youll lose focus on your objectives.
Believe me I know, Ive made that mistake before. Get your plan on paper. Even though its on paper, doesnt mean you cant change it. Be flexible. Understand that as your business grows and succeeds, youll want to update your marketing plan. I re-evaluate my plan on a weekly basis.
I ask myself: a) Is this plan taking me where I want to go? b) Is there any part of the plan that isnt focused on the desired end objective? c) What can I do to update my plan to gain more focus on my end objective? Questions like these on a weekly basis will help you reach your objectives quicker, and in a smoother way.
Remember, without a written plan, your success is highly unlikely. Mistake # 9: You Dont Have Any Idea How To Write Or Produce Persuasive Marketing Documents That Get Your Prospects To Buy NOW, Or To Get Your Customers To Buy Again. If your car was having a problem, and you knew NOTHING about cars, (except where to put the gas in) would you open the hood and try to fix it? NO! Why then, do so many businesses try to write their own advertisements, their own brochures, their own flyers, and other marketing communication when they dont know how to do it? It doesnt make sense.
If you dont know what you are doing then you shouldnt be doing it, or else youll mess things up worse than they were before! The real problem comes, however, when someone thinks they know what theyre doing when in fact, their efforts are usually self-centered and unfocused on the needs and wants of their prospects and customers. Larger companies have entire design and marketing departments that do nothing but put together and create their marketing documents. Though, in my opinion, most of these Madison Avenue Types do terrible, institutional advertising... I feel that everyone can always learn how to communicate better with their prospects. No one has all the answers, but I do believe that a company is better off to hire an outside consultant to come in and do the job right.
Maybe I only feel this way because I am such a consultant, but... I think its better because the consultant can look at things (usually) from a prospects point of view easier than an insider from the company can. Because the majority of companies dont know how to put together a persuasive marketing piece, most marketing documents: 1) Focus on the seller, instead of the buyer and the benefits that the buyer gets. 2) Are terribly boring, dull, and uninteresting. 3) Dont excite the prospect to want to take action NOW! 4) Dont ask for any action from the prospect. 5) Dont tell the prospect whats in it for him if he acts right away. 6) Assume that the prospect is as interested in the product or service as the seller is. 7) Brag on and on about product and service features, when all the prospect really cares about is the benefits hell get from the product or service. 8) Try to be creative and clever, thinking that clever sells when actually clever does nothing to motivate a prospect to buy NOW. 9) Try to be professional and not worry about their image. The only thing that matters is relentlessly focusing on your prospects desires.
You must focus on the benefits that your prospect wants you to tell him about. You need to worry about delivering on your promises, improving your product or service... and forget about the professional image. These are just a few of the problems that youll see every day around you when you look at typical marketing communications going on. Its terrible. Its a waste of paper, money, time, energy and other valuable resources.
Dont fall prey to this game. Find yourself a professional copywriter and designer that can deliver what your prospect wants. Your investment in a good copywriter will be worth more than anything else youd ever spend your marketing on. Mistake # 10: You Dont Determine What It Is About You That Makes A Client Want To Buy From You Because He Cant Get What Youre Offering Anywhere Else. (Establishing Your Unique Selling Proposition) What advantage is there for your prospects or customers to do business with you? What makes you unique?
Your unique selling proposition (USP) is the unique advantage you hold out in all of your marketing, advertising and sales efforts. Its something that a customer usually cant get anywhere else. Its the philosophical foundation of your business, and its essence should pervade everything you do. The formulation of your USP (unique selling proposition) depends on the specific market niche you have already carved, or wish to carve out.
Your USP may be that: you only sell the highest grade products in the industry. Your USP may be that: you sell your products at the lowest mark-up in the industry. Your USP may be that: you maintain 24 -hour, 7 -days-a-week service for your customers. Your USP may be that: you maintain 5 times more service personnel than anyone else in your industry, so you can respond in three hours instead of three days. Your USP may be that: you provide more information, education, and service than anyone else. Your USP may be that: you have everything in stock at all time -- no out-of-stock, waiting, or back orders.
Most companies are me-too companies. They look just like everyone else. They sell like everyone else. They carry the same products as everyone else. They develop nothing to make them unique that creates a desire in the prospect to have that special uniqueness. Too many companies are just out there to sell.
You need to commit to becoming a company thats dedicated to solving a clients problem. As the great marketing guru Jeffrey Lant states, Dont sell. Solve! Perhaps that could be your USP! The USP can carve you out a market so quick you wont believe it! So, figure out what your USP is and start promoting its benefits to your customers and prospects today!
Bonus Tip: Once You Understand The Mistakes In This Report, Dont Go Back To Doing Your Business And Marketing The Same Old, Unprofitable Way. Change is difficult. Change can be tough. When you try to be different, do things differently, or make waves, people get uncomfortable. Undoubtedly, some of the ideas in this report will warrant a change or two in your business. Please...
change! It will not only mean a heck-of-a-lot more money to you, it will also mean increased satisfaction in knowing that you are running a business that is focused on the customer, and wants to serve. Dont try to overhaul your business if you are making a lot of these mistakes. Instead, after youve read these ideas, pick out JUST ONE that you need to work on the most. Focus your energy on changing just one at a time. Put up notes to remind you of key concepts.
Reread the section over and over again. Call me to ask for further advice. Whatever you do, decide to make the changes that better your business along. Once you think youve got the first change down, determine your next step. Decide what you want to change next. Focus on it, and change.
The toughest thing about change is when it involves other people. Theyre in a comfort zone that theyve gotten used to. Now youre going to come along and suggest change. Motivating your people to change will be the toughest part. But dont give up.
Be strong. Be the example of a successful marketer. With or without your people, you can make your business a success. CONCLUSION: The marketing mistakes in this report are real. They cause the loss of hundreds of thousands of dollars every year for business. Now that you have the answers, Ill expect to see your revenues go up higher than theyve ever been!
It really can happen for you!
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Research essay sample on Unique Selling Proposition Product Or Service
