Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Products Or Services Daily Basis - 1,428 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

... nt to be treated when you do business with someone. I mean... really think how youd like to be treated. Then, treat your customers in that way. Most businesses never walk a mile in their prospects moccasins.

Why else would they make doing business with them so difficult? If someone walks into your store, how well versed are the sales clerks? How much time have you spent in preparing dialogs, questions and advice for your people to ask or offer to customers? If someone calls your company and your switchboard operator is their first contact, can your operator make a motivating, compelling response to the customer or prospects requests? How willing are you or your people to answer questions and render truly informative advice, even if it sometimes may not directly result in an immediate sale?

How easy is it for your customers to find things in your store? How well do you keep customers updated on the status of their orders, or back orders? These are questions that you must answer on a regular basis so that you can keep on top of the flaws your prospects and customers see every time they do business with you. By making it easy, appealing, and convenient to do business with you, you will attract more customers, and more customers will consistently return to your business. Mistake # 7: You Are Not Persistent And Willing To Stick It Out Until Youve Contacted Your Prospect Enough Times To Warrant Dropping Him, Constantly Testing And Trying New Approaches Until You Find The Hot Button That Sells. Too many businesses rely entirely too much on the hoped success of one advertisement or one direct mailing.

Marketing success is not an event... it is a process. Processes take time. Therefore you should never put your faith in one ad, one mailing campaign, or one TV spot.

You must commit to connecting with your prospects a minimum of 7 times in 18 months. If you are not willing to pay that price, then you shouldnt even start to promote to those prospects. You need to decide that you are willing to connect with your prospects time and time again and hit them with the same benefit packed points over and over again - from every conceivable angle - in a determined attempt to motivate your prospects to take action! Remember that any single marketing event will not ordinarily produce outstanding results, not now-a-days anyway. It used to be true that a guy could make a fortune off of one ad, one promotion. But today, its just not going to happen very often, and you should NEVER plan on it.

You must know precisely who you are marketing to, what their desires are, and you must resolve to connect with them again and again and again, until they either prove that they are not a prospect, or until they see that you have the best solution for their pressing problems. Marketing requires persistency to say the least. You must work at it on a daily basis. Some days will be downright discouraging for you. But, you cannot give up. If you have done your homework, and you realize that you have the solution to your prospects problems, if you have focused precisely on your target, then you must not let discouragement get in your way.

It can keep you from succeeding. If your prospects are not responding then you need to refine your approach. You need to refine who you are trying to connect with. You may need to approach them from several different angles to find the approach that works the best...

indeed, you will need to test constantly, always trying to improve your take. In short, you must persist so that your prospects never have the opportunity to forget who you are, and what you can do for them. The only way to discover your prospects hot-buttons are to test and to test continually. You see, you cant predetermine what your marketplace wants, what the best price is, the best selling packaging, or the best approach. As a marketer, you have the obligation to find out from your market what it is that they want. The way to find out what they want is to test one marketing approach against another, one ad concept against another, one headline against another, one TV or radio commercial against another, one price against another, and the list goes on and on!

Testing is an ongoing process. You should always be trying to out do your best results. Because you never know when results are at their best! The point is that you cannot guess what your market will buy. It is something to be discovered by testing one approach against another, and by carefully analyzing and tabulating the results. Once you do this, you will be amazed to find that one approach always substantially outpull's all the others by a tremendous margin.

You must demand maximum return from every marketing dollar you spend. Testing is what tells you where to demand more. Remember, an ad costs you the same amount of space, production time, or air time whether it produces 10 prospects, 100 prospects or 1, 000 prospects. It only makes sense that you should test different ad approaches to maximize your investment.

You must not sleep at night until you know youre getting better results than last week. Testing takes persistence. It will pay-off big if you do it. As I mentioned earlier, marketing is NEVER an event, it is always a process. Keep this in mind when you consider selling something to your market. Mistake # 8: You Have No Marketing Plan To Guide Your Business To Financial Success.

On dozens of occasions I consult with businesses and discover the morbid fact that 90 % are flying by the seat of their pants, with no direction for tomorrow, no idea how much theyre going to make in the next 365 days, and no written plan whatsoever. Let me say this as strongly as I can... Your business will never succeed on any type of a large scale unless you commit to writing a plan that guides you to success. This is a fact that all too many businesses will never accept, to their own demise. If you dont have a marketing plan, youll never reach any truly substantial objectives.

If youre without a plan grab a piece of paper and pencil right now, and let me help you get off to a good start. Your plan must include the following: 1) A specific, clear, precise, dollar objective for each year, for each of your products or services. Break this dollar amount down into how many widgets you must sell to reach that amount. Next, figure out how many sales that means you need to make. Next, figure out how many prospects you must connect with in order to sell XXX amount of widgets, based on your past experience. If you have no past experience, use a 20 % closing ratio to figure with. 2) A specific dollar amount for each month, for each of your products or services.

Do the same things as above, except figure the totals on a monthly basis. 3) An objective evaluation of all of the different marketing alternatives that will help you reach your monthly and yearly goals. 4) An exact indication of which marketing alternatives you have decided to use, why, in what ways, and how often, and how much these alternatives will cost you in money, time and materials. 5) Techniques to use that will help you capture and keep track of your customers and prospects. 6) Techniques to use to help you sell the back-end to a new customer. Mind you, these are the bare bones basics that you need in your plan. With this information alone, youll probably perform head and shoulders above your competition. If you want to take the plan further, make sure you include precise deadlines for each step. Then take each of these steps and break them down into the action steps that you can take on a daily basis to reach your monthly and yearly goals. The key words here are daily basis.

Marketing should be a daily activity for you, like eating and drinking. Its not a difficult thing to draw up a simple marketing plan like this. I think the problem is that most companies feel like they have to have graphs and charts and demographic specifications and all of this other mumbo-jumbo that just confuses people. That...


Free research essays on topics related to: products or services, daily basis, past experience, marketing plan, one ad

Research essay sample on Products Or Services Daily Basis

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com