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Example research essay topic: One To One Internet Marketing - 679 words

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As a student attending Berkeley College, I am currently studying in the school of business. At Berkeley College, it is required that I take all college core classes, liberal arts electives, the general business core and business electives, and seven major courses to graduate with a Business Bachelor's degree. I have chosen to major in Business Marketing because I have been on a class trip to Kraft Foods in Rye, NY, called? Job Shadow? day, where I was able to see what it was like in a day of a market research executive.

After the tour, the curiosity I once had about this particular field turned into excitement. I learned that a computer, especially the Internet, has an important role in marketing products. Technology and marketing have coexisted, generally to the benefit of each, for hundred of years. In this sense, the Internet is merely the most recent technology for the delivery of marketing. In the past, marketing emphasized one-to-one, face-to-face interactions between the seller and the buyer. With advances in technology, marketers are able to target larger, more dispersed audiences.

With the introduction of the Internet as a tool for marketing, the shift in capabilities comes full circle, but with advantages not previously available through technology. The Internet enables marketers to communicate not only one-to-one, but also in a mass format. In addition, the technologies that define the Internet can improve the efficiency with which marketing activities can be developed and implemented, and the richness of the content of the activities (Keele 270). Internet marketing has become an important issue for many businesses around the world. It is often perceived that doing business on the internet mostly requires competency in the technology area. However, as many dot com companies failing due to lack of profit generation, scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing (Lee 78).

The internet is defined as a collection of interrelated networks that allow users with PC? s and necessary software to communicate with each other locally and globally. As a marketing tool, the Internet, and particularly the World Wide Web, opens up tremendous possibilities to organizations of all types. Its applications in different marketing functions such as market research, advertising and branding, customer relations, and direct selling have been continuously explored and discussed. Scholarly predictions indicate that the business world is rapidly developing into the age of cyber marketing. Cyber marketing is the type of marketing that is carried out through computers and telecommunications networks.

The Internet and its multimedia presentation, the Web, both provide a unique environment for cyber marketing. The core features of Internet based marketing include interactivity, multimedia usage, and on-line control (Mohammed 63). The Internet has become an increasingly popular and useful tool for marketing. In fact, it is becoming fundamental and often necessary for communications and transactions between marketers and consumers. The Internet penetrated popular awareness in the last decade of the twentieth century.

In spite of concerns about the privacy and security of information, such as credit card numbers, and fears about the reputability of online vendors, consumers have increased the frequency and amount spent on Internet based purchases. Marketers have developed business models designed to take advantage of the opportunities provided by the Internet? both for creating and offering new products, and for finding new ways to sell existing products (Coupley 4). What I observed on my trip to Kraft Foods was simply a sample of what the future of technology, including the Internet, has in store for society. I also learned computers will the Internet will be I felt it was remarkable to know that when I graduate college, moved out into the? real world?

and begin my career as a marker, technology, particularly computers, will have an incredible affect on my prospective occupation. Works Cited Coupley, Eloise. Marketing and the Internet. Upper Saddle River: Prentice Hall, 2001. Keeler, Lee. Cyber Marketing.

New York: AMACOM, 1995. Lee, Oak. Internet Marketing Research. Hershey: Idea Group Publishing, 2001. Mohammed, Rafi. The Internet and Marketing.

New York: Columbia, 2000.


Free research essays on topics related to: marketers, internet marketing, internet based, market research, one to one

Research essay sample on One To One Internet Marketing

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