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... opic's / directory run cgi. Check topics directory online to make sure changes appear. This section takes Orientation users on a virtual tour of our country from a multimedia perspective. Visitors can search or browse an exclusive library of hundreds of photographs available nowhere else on the Web. And by following our links, the visitors can enjoy music, slides shows, movie clips, and live radio or even video broadcasts.
This section, therefore, generates additional traffic for our Orientation portal. supply photographs (JPEG format) from Orientations library of more than a half million images secure other appropriate content through licensing, co-branding, or purchase assist through support and training provide a budget to acquire further content create a list of 20 - 30 media links identify sources of additional content (especially photographs, and other images, audio, or video) and arrange for its use on Orientation, working within our budget scan and process images (or manage vendors who supply this service) search the Web for other media links and update the site regularly As far as my responsibility is concerned, I was also assigned to format the photos (provided by a French communications firm Imago, in Casablanca) that I had to process and comment. On the other hand, I had to maintain a database containing all the vital information about each photo, including the filename, caption, source of the photo, copyright holder etc. As I was building the photo library, I created a file that contains this information in the proper format. Editors Choice guides readers to cool and informative Web sites on a given topic. Usually the sites are among the best available in Morocco.
Sometimes, though, a site can be included because it is one of a kind, funny even just plain bad. Each month, the Orientation portal presents a review of 10 Web sites on a given theme. Editors Choice introduces visitors to sites they may not otherwise find and provides a local spin on a topic of general interest. work with you to produce graphics and screen shots select a topic of interest to the Moroccan market browse the Web to select 10 appropriate sites write reviews and an introduction (about 1000 words total) create a graphic to illustrate the topic (or use one of ours) submit English text to our editor for review Each day, more and more people turn to the Internet as their main source of news. Orientation.
coms network of local portals offers unsurpassed news content targeted to Morocco and updated around the clock. Visitors to the site will have access to the latest headlines, quick news summaries, full texts, and links to a wealth of other news resources. Orientation New Yorks commitment to providing rich news content, and our participation in the news gathering process, will satisfy visitors craving to keep pace with the fast-changing global scene. provide breaking news content from major global and regional sources, including BBC News, lEconomiste, la Vie Economique, Maghreb Arabe Presse (MAP), and more. offer multilingual audio feeds from Mdi 1, Radio Casablanca, and others.
license content from other information providers, including business, sports, and entertainment. display news headlines and present summaries or full texts of top stories, refreshed frequently and archived in a searchable database. identify up to 5 online news sources in each language, for use in the headline display on the portal home page. partner with one or more online news sources in Morocco to provide daily news feeds (in both English and French, when possible) form content alliances with news sources, through co-branding, licensing, or other arrangements.
consult with the headquarter (NY) about ways to enhance the value of our Orientation portal as a reliable source of up-to-the-minute information. The News & Views section, appearing on the Orientation Morocco portal home page, is a short digest of 3 or 4 stories relevant to the Moroccan market, written by our team and updated three times a week. Within the text are hyperlinks that take readers to the full story. This feature is also used to promote new Orientation features and encourage readers to explore the site in greater depth. The Poll Question is a survey of popular opinion, usually directly related to a current story appearing in News & Views.
Results of the Poll are tabulated (collating results from both the English and the French languages) and displayed in graphic form. set up cgi scripts for Poll Question write summaries of 3 - 4 news stories (in both English and French) write the Poll Question and answers submit English version for editing and production produce the Poll Question in HTML and cgi update the News & Views text several times during the week As part of its commitment to building communities, Orientation portals include a section devoted to information about international relief and development. Here visitors can find a database of non-governmental organizations (NGOs) organized by topic. They can also find job listings and news updates in such vital areas as poverty eradication, womens issues, child labor, and environment. The headquarters is also forming partnerships with major organizations including the SDNP (part of the UNs Development Program, or UNDP), Oxfam, and others to provide expanded databases, resource lists, and content about programs and activities that are improving the lives of people in regions around the world. Orientation's topics section offers a browse able database of Web sites organized by category.
Each site is reviewed and categorized to provide users with accurate, relevant search results in hundreds of topic areas. Note: This part of your Orientation portal will probably be the most labor-intensive to produce and maintain. provide an initial database of sites (from 500 to 20, 000 records, depending on your countrys Web presence) for you to review supply a Windows-based offline editing system that lets you edit records efficiently in multiple languages without having to be connected to the Internet assist you through support and training supply a reference list of other databases and portals in Morocco enter the site title in both English and French write a simple description of the site (10 - 30 words) indicate languages and countries covered in the site assign a topic category to the record update the site regularly by adding new records from such sources as: ~ submissions by visitors to Orientation (using the online form) ~ our own searches of Web databases ~ input from vendors, advertisers, and content providers The managerial side of the project is held by the general manager of MTDS. He is the one who negotiates the management, marketing and financial strategies. Though, the budget is entirely provided by Orientation New York including the expenses generated from the launching ceremony. MTDS accountant is responsible of the follow up: invoices, salaries and all the accounting transactions.
The Orientation Morocco team is still too small, therefore, the personnel management is quite limited. However, the marketing and communication aspects are given a bigger importance because Mtds strategy is to create a great impact on the Moroccan market for the Web, thereby taking advantage from being the pioneer of a French speaking portal in Africa. Our goal is to make Orientation. com a globally recognized consumer brand. Throughout all phases of development, before and after launch, our team of international and local marketing experts work to develop high-visibility marketing campaigns that will position the Moroccan Orientation portal as the leading information Internet site in the country. The procedure from the headquarters consist in: assigning a marketing team (account manager, marketing associate, marketing assistant) dedicated to the Moroccan portal determining appropriate budget based on population, expected Internet growth, local economy, cost of media, etc.
developing an integrated marketing communication program generate word of mouth through local media and industry influencers blitz promotions announcing Orientation Morocco s portal launch Support from Orientation. coms North America/Western Europe marketing team to promote the Moroccan portal to ethnic and expatriate communities Promotional efforts, nationally and internationally, through global media channels: offline ads in radio, print, TV; online ads on the Web The marketing team of MTDS contributed to the expertise about media in the local market, advised about selecting a public relations agency, identified our preferred vendors to help implement promotions, and will enjoy the prestige and financial rewards as Orientation. coms marketing drives traffic to our site. Partnering with Orientation. com empowers MTDS/Orientation Morocco to become, not just a participant, but a leader in the transition to the global digital economy. Dedicated sales team from the headquarters generates and manages a solid stream of revenue through tested methods and innovative strategies.
In addition, the revenue sharing arrangements allows MTDS to benefit, not just from local sales efforts, but from the overall success of the global network. It is now too soon to talk about the sales realizations, but our initiative for the future will require the following: provide insight into our local market, identify potential advertisers sales, and work with the Orientation. com team to develop sales and sponsorship deals share revenue according to terms of the partnership agreement. Through this experience, I observed some difficulties at different levels. Flow of information: constant contact had to be held between Orientation Morocco and the headquarters. In fact, no coordination was planned at the beginning.
As both Orientation Morocco and the headquarters were involved in the building up of the site, any change was to be communicated; this was not the case, which led to double work, irrelevant results at higher costs (time, money, and energy). I recommend that coordination be planned with deadlines and continuous follow up. The communication should not have been a problem since Internet is the most efficient means of communication of this era. On the other hand, it was difficult for our American partners to understand some cultural aspects related to the comments of photos in the Sights & Sounds section. It is therefore more adequate to assign the work to a Moroccan person that better understands the culture, and is more involved in the day-to-day Moroccan life. The jet lag was another problem that lowered the information flow efficiency between both the USA and Morocco.
I find it astonishing how quickly the Web has spread into countries that used to be isolated from the rest of the world. It should be no surprise that Africa has the fewest Web sites of any habited continent. Nonetheless, there are still search resources available to help find the sites that are locally based. A key factor for developing countries and Morocco in Particular, is the extend to which foreign investors will be able and successful in accessing, analyzing, and acting on information. More focus and importance should be given to the world as it has phenomenal resources to help investors with the fine art of investing. Orientations philosophy is to think globally and search locally.
Orientations stated goal is to develop truly localized gateways to the Internet thereby building online communities. By combining their technical capabilities with the knowledge of local companies with contacts, content, infrastructure or resources, Orientation can best meet the needs of those developing Internet communities within the framework of their global presence, fulfilling the ideal of the World Wide Web. Bibliography:
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Research essay sample on Introduction Of Its Moroccan Internet Portal
