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Orientation is dedicated to developing and connecting Internet communities in the cyber world beyond North America and Western Europe, its aim is to help people explore this world thoroughly and easily. As we move into the 21 st century, the Internet is going to change. What was once a very American phenomenon is finally living up to its name, The World Wide Web. In Asia, South America, Eastern Europe, The Middle East, The South Pacific, Australia, New Zealand and Africa, the Internet is gaining tremendous momentum, and very soon the US market, though large and always of significance, will be eclipsed by the rest of the world, both in size, and rate of growth. However, the portal services that have been available to Internet users in these regions have been heavily US-centric. Many of the larger names have installed mirror sites, most commonly in Europe and Asia, but these have often been just that, mirror sites, repainted on the outside but the same old product on the inside.
Poorer countries have been discriminated against as big name portals go only for the more advanced markets. Orientation believes that the big search engines have underestimated how important it is to have regional portal services in these emerging Internet markets as accurate and as developed as their American counterparts. Orientation is developing a series of regional and country Internet portals, which share common technology, design and navigation, but with content that is uniquely individual to the region or country it serves. Currently Orientation offers regional services for Africa, the Middle East, Asia, Central & Eastern Europe, Oceania, and Latin America & the Caribbean. It is also working with local country partners across five continents to develop country and metro Orientation gateways, operating as separate entities but encompassed within the global view of Orientation. It is developing a worldwide network of country gateways in Africa, Asia, the Middle East, Latin America & the Caribbean, Oceania, and Central and Eastern Europe.
By combining our advanced product design and technical experience with our partner's local market knowledge we can produce the best localised Internet portal services. Many such country versions are underway and there are many more opportunities for partners to join us in this exciting venture. As everyone knows, the Internet has no shortage of search engines, databases and directories. Yet, in spite of this wealth of resources, context is hard to come by. Most offer a generalized archive that tries to index the Internet but lack an obvious focus. Searching is easy, finding less so.
Located at web Orientation is no mere search engine, database or directory. It is an Internet gateway, whereby one can discover anything and everything about the developing Internet nations outside North America and Western Europe. Orientation currently features information on 133 countries, all those regions where the Internet is swiftly emerging, spread out over four main areas - Asia, Africa, Eastern and Central Europe, Latin America and the Caribbean. (Asia will later expand to include Australia and New Zealand, and the Middle East will also be added. ) Orientation is created, developed, designed and hosted by The Black Box. In fact, this later was founded in Hong Kong in 1995 to offer an Internet service and regional portal to the Chinese population in its native language. The Black Box is an Asian leading Web publishing company. Beginning in early 1996 as a pan-Asian search directory, the site had undergone several refinements within the past two years.
The official launch of the new Orientation, on July 1, 1998, marked the unveiling of a product rare and unique to Internet culture. In 1999, Orientation decided to open its portal in Morocco in partnership with Morocco Trade and Development Services (MTDS). I have been brought to actively contribute to the production, the research, the creation, and the launch of the Moroccan Orientation portal beginning from October 1999 to January 2000. In the following report, you will be able to learn more about the partnership, the product, the managerial strategies, and my recommendations deducted from my work experience in the field.
I- Presentation: Companies and Partnership Morocco Trade and Development Services S. A. is a telecommunications consulting firm located in Rabat, Morocco. It is the premier Internet Services Provider in Morocco currently providing dial-up and leased line services in Rabat, Casablanca, Kenitra, and Tangiers. MTDS is American owned and managed and was founded in October 1993 by Jim Lowenthal (31 January 1946 - 25 July 1998), a fifteen year Senior Foreign Service Officer (USAID).
The company has become known for its quality of service in the Internet sector in Morocco since it installed the first Internet node in November 1995 at the Al Akhawayne University of Iran, followed in January 1996 by the first public access dial-up service in Morocco. As well as being an Internet Services Provider, MTDS offers a wide range of computer solutions. These include hardware and software sales, the planning and implementation of anything from small shared modem Internet access to large corporate Intranet solutions and the design and publishing of anything from personal to large-scale complex dynamic web sites. MTDS also acts as consultant to African telecom companies.
As a result of its success in the field of connectivity, the US Government selected the company to serve as senior consultants in the implementation of the Leland Initiative, an ambitious project to assist 22 African countries in establishing Internet infrastructure and access. To date, the company has installed Internet nodes in Mali, Madagascar, Mozambique, Guinea-Conakry, Benin, and the Ivory Coast (Cte dIvoire). Headquarters in New York City, Orientation. com (http: // web) is the worlds first global network of licensed local and regional multi-lingual Internet portal sites, offering the most relevant country and region-specific information available on he World Wide Web. The Orientation.
com network provides globally focused business people, tourists, expatriates, students, and technology-savvy individuals with up-to-the minute, local and global news and entertainment information. Orientation. com has been able to deliver on this global promise with its unique, proprietary software that supports both single and double-byte fonts a technology that allows users to easily chat, email, or lead a discussion group in their local language or in English without downloading separate programs or fonts. The technology also enables users to brows for information across the Orientation.
com network of sites, and search the World Wide Web in their local language and in English. Orientation. com also offers free multi-lingual email, breaking local and regional news, reviews of local content by local readers, travel information, weather, discussion and chat. Through its partnerships with the United Nations and other organizations focusing on sustainable economic development, Orientation. com has been instrumental in developing Internet communities in countries outside of Western Europe and the United States.
Orientation. com has also expanded its reach through its licensing system, using Internet Service Providers in each country to provide locally produced, locally relevant content, while offering them access to a global network, the newest technology, and a worldwide audience. Orientation. com uses its innovative portal franchise to keep informed about what matters most to people from each region while running a lean, cost-effective operation. Since its inception in 1998, Orientation has launched regional portals in Africa, Asia, Central/Eastern Europe, Latin America/Caribbean (in English, Spanish, and Creole), the Middle East, and Oceania. Additionally, the Orientation multilingual network is made up of over 20 country portal sites: Bangladesh, Bulgaria, Chile, Colombia, Costa Rica, Czech Republic, Ecuador, Haiti, Hungary, India, Kenya, Morocco, the Philippines, Romania, Russia, South Africa, Sri Lanka, Tanzania, Thailand, Uganda, and the United Arab Emirates.
In the first quarter of 2000, Orientation. com is planning to launch multilingual portals in more than 15 additional countries. The Moroccan portal ma. orientation. com was launched on the 28 th of January 2000.
The new sites ambition is to propose day-to-day and authentic information to the two million of people that visit Morocco each year, either for business or touristic purposes. This number is expected to double in 2005. The site is also targeting the Moroccan cyber community which is getting larger each year at a rate of 26 %. At the present time, the site is available in French and English. It will be very soon provided in Arabic as well.
Since Orientation. com is a global network of licensed local and regional multi-lingual Internet portal sites, that specifically cater to emerging Internet markets around the world, Orientations portals are developed and maintained in conjunction with local Internet Services Providers, content companies, and web developers in regions and countries outside of North America and Western Europe. Thereby, a partnership between Orientation. com and MTDS was initiated in 1998 with the goal of giving Moroccans a superior Internet portal product. MTDS is a key partner that gives Orientation the ability to expend throughout French-speaking Africa with the goal of Orientation and MTDS plan to leave a lasting impact on Internet users who desire information that is pertinent to how they live and communicate. Content areas on Orientation Morocco include the following: Breaking News and Weather Updates: culled from leading news sources and regional media.
Money: timely financial information on emerging markets around the world. Editors Choice: Web site reviews by local writers. Free Email: email accounts are offered to users in all languages. Classifieds: online marketplace that allows users to search and sell as well as browse and buy items. Topics: include Art & Literature, Business & Trade, Culture & Society, Education & Politics, Health & Science, Internet & Computers, Music & Entertainment, Sports & Recreation, and Travel & Exploration. Sights & Sounds: features local programming including audio clips, movies and music as well as an extensive photo gallery from the local country.
Search-and-browse: advanced mechanism enabling user to find information on any issue within the local country. Country focus: features include information about language, religion, social issues as well as background and demographic information. Orientation has chosen to make a selection of hot sites that represent quality sites that are recommended in each of the ten topics categories (see Topics). What exactly makes a hot site a hot site is a purely subjective matter. We usually look for sites that have done a good job in terms of both content and design. My responsibility for this section of the work concerned the selection of what we call hot sites under the following criteria: Reliability of the content of the site by taking the source into consideration.
The design can also be a selection criterion. Make sure all the links contained on the hot site are working. Make sure all the audio and visual content is available. Selecting 15 to 20 hot sites for each of the ten top level categories (see Topics). Organize the hot sites into relevant sub categories (architecture, departments & ministries, photography, hobbies, NGOs... ) Try to have a balanced number of hot sites for each topic in both English and French. Put hot sites in the appropriate .
src. html file. After inputting hot sites in html, upload . src. html files to t...
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Research essay sample on Introduction Of Its Moroccan Internet Portal
