Customer center

We are a boutique essay service, not a mass production custom writing factory. Let us create a perfect paper for you today!

Example research essay topic: Major League Baseball Coors Brewing Company - 1,187 words

NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote

Adolph Coors the man who founded Coors brewing company was born in 1847 in Barmen, Prussia, a place now known as Wuppertal, Germany. At 14 years old, he found what would become his life's work when he began an apprenticeship at the Henry Denver Brewery. Adolph continued to work in the brewing industry until he was 21 years old, when war and unrest in his country caused him like half a million other Germans who seemed opportunity America. Stowing away on a ship bound for the United States, Adolph arrived in Baltimore in 1868. With no money, he had a dream to start a brewery of his own. Seeking fortune he ventured West, working as a foreman at the Singer Brewery in Illinois for a few years, he saved enough money to continue his journey west.

Adolph came to Denver, Colorado, in 1872. Within a month, he had purchased a partnership in a Denver bottling company and by year's end; he was its sole owner. In 1873, three years before Colorado became the 38 th state; Adolph joined Jacob Schueler to open "The Golden Brewery. " Schueler, one of Adolph's bottling customers, provided $ 18, 000 for the venture, while Adolph, now just 26 years old, contributed $ 2, 000 savings, and his expertise. In 1880, the company was so successful that Adolph was able to buy out his partner and become the brewery's sole owner. By 1890, the brewery's annual output had grown to 17, 600 barrels (a barrel is 31 gallons), up from just 3, 500 barrels 10 years earlier. The company was now firmly established.

Over the next decade, it would thrive despite a national depression, a devastating flood and the growing threat of Prohibition. On January 1, 1916, Prohibition became a reality in Colorado. Adolph and his three sons kept his business alive by getting into the porcelain business, making cooking utensils. To keep the brewery busy he, produced a near-beer called Manual. Coors was more fortunate than most U. S.

brewers. Of the 1, 568 breweries operating in 1910, only 750 reopened after Prohibition was repealed in 1933. Adolph died in 1929, his son Adolph Jr. took over the company.

In 1934 Coors expanded its market to include 11 Western states. The simple slogan that would serve the company for the next 50 years first appeared "Brewed with Pure Rocky Mountain Spring Water. " In 1945, the year the war ended, Coors produced 300, 000 barrels of beer, double the prewar level. During the next decade, sales continued to climb, topping 1 million barrels in 1955. In 1959 Coors now led by third generation Bill Coors, introduced its first aluminum can. Coors began its evolution from regional to international brewery. In 1978 Coors introduced the "Silver bullet", its first light beer.

Under the direction of fourth-generation Peter Coors, the company began the 90 s by completing its national expansion into all 50 states, experiencing the fastest volume growth rate in the industry. The company began expanding internationally, eventually making its products available to consumers in Japan, Canada, Ireland, the United Kingdom and other countries. Coors products are now sold in about 30 international markets. Today, annual sales exceed 20 million barrels. Coors Field built two blocks from Union Station in Denver's Lower Downtown, Coors Field was the first new stadium in the National League since Montreal's Stade Olympic opened in 1977. It was the NL's first new park built exclusively for baseball since Dodger Stadium in 1962.

The Rockies spent their first two seasons in the Denver Broncos' Mile High Stadium, where they set 12 attendance records. The new ballpark does not have the capacity to hold 80, 000 people, as Mile High did. Coors Field attempts to combine the comforts of a modern stadium with the atmosphere of the old-time ballparks. It is constructed with hand-laid brick and has an old-fashioned clock tower atop its main entrance. It is asymmetrical, with the deepest part of the park (424 feet) in right-center field, and balls that hit the big out-of-town scoreboard in right field are in play. The two bullpens sit side-by-side next to the scoreboard in right-center and are elevated.

The natural grass field can drain 5 inches of water per hour, and there is a heating system under the field that melts snow the moment it hits the ground. Concession stands in the concourse are laid out so that a fan can walk 360 degrees around the stadium and never lose sight of the field. In 1985 Major League Baseball allowed the National League to expand by two teams matching the American League total of 14. Many cities try to put together a plan such as ownership and construction plans of a new stadium in hopes of being awarded a Major League Baseball franchise.

People in Denver Colorado very enthusiastic about the opportunity of having a Major league baseball Team vote in 1990 to pass a 0. 1 percent sales tax to finance construction of a new baseball stadium if a franchise is awarded. Colorado's Baseball Advisory Committee, headed by Gov. Roy Romer, is designates the Colorado Baseball Partnership to spearhead the formation of an ownership group. In 1991 the N. L.

Expansion Committee hears Denver's presentation as well as. A short list of potential sites: South Florida, Tampa-St. Petersburg, Orlando, Buffalo and Washington, D. C. After visiting Denver, Major League Baseball awards Colorado and South Florida rites to new franchises. After being award a team the Denver Metropolitan Major League Baseball Stadium District formally chooses a site at 20 th and Blake Streets for a traditional major league ballpark.

The team is named the Rockies after the mountain range, and the team logo is unveiled. With the excitement generated in Denver, the Coors Brewing Company saw this as great way to profit. Coors Brewing Company made a significant equity investment in the Colorado Rockies earning them the right to name the new ballpark. The ballpark was named Coors Field and was ready for play in 1995. The new state of the art ballpark ventured modern amenities housed within a gloriously nostalgic brick exterior. This presented the Coors Brewing Company the opportunity to capitalize on the huge wave of excitement and community pride inspired by the stadium.

Sponsoring a sports team or stadium can play huge dividends for the sponsor through increased visibility and furthering name recognition, but for Coors a few problems existed. When the Coors Brewing Company conducted research groups to find out the best way the company should be positioned in its role in Coors Field a problem occurred. The studies revealed the fans were predisposed to react negatively to companies that took too much credit for Major League Baseball. The research showed that fans did not mind Coors name being on the field as long as the company's involvement ended there. This led the Coors Brewing Company to look for more creative ways to establish message points as well as to tie the company into the field.

Coors abandoned traditional marketing efforts and embraced new ones to publicize its involvement in Coors field. An un anticipate...


Free research essays on topics related to: national league, million barrels, south florida, major league baseball, coors brewing company

Research essay sample on Major League Baseball Coors Brewing Company

Writing service prices per page

  • $18.85 - in 14 days
  • $19.95 - in 3 days
  • $23.95 - within 48 hours
  • $26.95 - within 24 hours
  • $29.95 - within 12 hours
  • $34.95 - within 6 hours
  • $39.95 - within 3 hours
  • Calculate total price

Our guarantee

  • 100% money back guarantee
  • plagiarism-free authentic works
  • completely confidential service
  • timely revisions until completely satisfied
  • 24/7 customer support
  • payments protected by PayPal

Secure payment

With EssayChief you get

  • Strict plagiarism detection regulations
  • 300+ words per page
  • Times New Roman font 12 pts, double-spaced
  • FREE abstract, outline, bibliography
  • Money back guarantee for missed deadline
  • Round-the-clock customer support
  • Complete anonymity of all our clients
  • Custom essays
  • Writing service

EssayChief can handle your

  • essays, term papers
  • book and movie reports
  • Power Point presentations
  • annotated bibliographies
  • theses, dissertations
  • exam preparations
  • editing and proofreading of your texts
  • academic ghostwriting of any kind

Free essay samples

Browse essays by topic:

Stay with EssayChief! We offer 10% discount to all our return customers. Once you place your order you will receive an email with the password. You can use this password for unlimited period and you can share it with your friends!

Academic ghostwriting

About us

© 2002-2024 EssayChief.com